Digital Marketing Insights

It’s that time of year again… Halloween! Which happens to be one of my favorite holidays of the year. But, if you’re not a keener like me and didn’t start on your Halloween costume over a month ago, and therefore are frantically searching for a last minute idea for a costume, stop you’re worrying now! I have searched the web and come up with a list of 10 last-minute Halloween costume ideas for you – marketing-inspired of course!

So, let’s get started!

1. White Space

We all know how important white space is when it comes to designing and creating content. It is also a great Halloween costume if you really have no time to dress up or are just feeling lazy. All you need to do is dress in all white, and if you’re willing to take it one step further, paint your face white and throw on a white wig. Easy peasy.

2. Website

A website is one of your greatest marketing assets and should not be overlooked, and considering we design and develop websites, this one was obviously on my mind! It is also a simple costume idea too. Just buy a bunch of fake spider webs and then cover yourself in it. There you go, you’re a site for webs.

3. Pinterest

Visual content is increasingly becoming a critical part of a content strategy, and social networking site Pinterest has become an integral part of a retailer’s marketing strategy.

For this costume you need a large pin board and some ribbon or rope. Attach the ribbon or rope to the board so you can hang it around your neck. Next, pin a bunch of pictures of food, clothes, etc. to the board along with a sign that says “Pinterest” at the top of board, if you feel the need. If you’re looking to save your printer ink just use pictures from old magazine or flyers.

4. Google Algorithm Update

This is one for all you animal lovers out there. Lucky for you, Google’s past few Algorithm updates have been named after animals. You’ll need three people – one will be a panda, a penguin and a hummingbird (I would definitely be the penguin!).

5. Grumpy Cat

If the thought of Halloween and dressing up makes you frown, then this is the costume for you! The Internet plays a huge role in marketers’ lives and it is also a great place for inspiration for Halloween costumes.

Now, the famous Grumpy Cat video on YouTube may be overplayed, but this costume is easy to create and doesn’t need much effort. All you need is to grab yourself some cat ears, a bit of facepaint or makeup (to draw some whiskers – what else would you need it for?), and the rest is easy – making your natural grumpy face all day/night.

6. Link Farm

By now I’m sure you’ve realized that I’m one of those animal lovers. But really, who doesn’t like spending hours on the Internet looking at cute animals?

If you are unfamiliar with a link farm, it is a website (or group of websites) set up solely to increase the link popularity of other sites. These links typically don’t relate to each other and therefore search engines consider link farming a form of spamming that can get you penalized.

Now, we don’t recommend participating in link farming, but what’s wrong with dressing up as one? Gather some friends, dress up as farm animals and link arms. If you want to take it one step further, buy one of those chains from the costume store or make a long chain of paperclips to link everyone together.

7. Google+ Circle

There are many advantages to using Google+ for business and if you don’t have a profile set up for your company I recommend you get one started now. I won’t get into detail here, but Google+ profiles and pages can have a significant impact when it comes to search rankings. And on the plus side, this is another great group costume!

For this costume all you will need is a hula-hoop and some friends. Everyone can stand instead the hula-hoop and roam around together. Also, don’t forget to give your circle a name. And, if you want to get a little more creative, have everyone dress up in the theme of your circle name!

8. LinkedIn Connection

I have to ask, do you have a LinkedIn company page? Companies can use LinkedIn to promote their business, establish connections and build relationships. If you want to learn more check out “A Step-By-Step Guide to LinkedIn’s New Company Pages.” As for this costume, grab a friend, dress in blue and white business attire and link yourselves together. There you go, you’re a 1st degree LinkedIn connection!

9. Flying Toaster Screensaver

Whether this one really has to do with marketing I’m not sure, but it brought me back to my childhood and I decided to include it. If you fall into the millennial generation category and your first computer had the “After Dark Flying Toasters” screensaver, you will definitely appreciate this one as well.

To make the Flying Toaster costume all you need is a cardboard box covered in tin foil and some wings (you can buy angel wings from a costume store or make your own). You may also want to attach some string or rope to the box to help keep it from falling down. And voilà! You’re a flying toaster straight from the 1990s.

10. Old-School Marketer

Now, do you want to go as something really scary? Then give this costume a go. Old-school marketers are basically the living dead (so to speak), and therefore creating this costume would be super easy – just dress up as a plain old ghost and call yourself David Ogilvy for the night.

Do you have any other ideas for marketing-inspired Halloween costumes? Share them in the comments below, I would love to hear about them!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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