Digital Marketing Insights

Still wondering why you need a content marketing strategy? These 150 mind-blowing statistics should convince you to sit down with your marketing team and get started with your own content marketing plan today.

General Content Marketing Stats

1. 2.5 exabytes of data are produced daily. That’s approx. 90 years worth of HD Video, or 530,000,000 millions songs. (Source: Northeastern)

Yup! Quite Mindblowing, but wait there is more…
2. There are 27,000,000 pieces of content shared each day online. (Source: Captora)

3. 90% of all organizations use content in their marketing efforts. (Source: Demandmetric)

4. The most effective B2B marketers use 39% of their budget on content marketing. (Source: Captora

5. 42% of B2B marketers say they’re effective at content marketing. (Source: IAB.NET

6. Content marketing efforts cost 62% less than traditional marketing and produces 3x as many leads. (Source: Captora

7. 61% of consumers are influenced by custom content. (source:

8. 79% of B2B marketers use content marketing to achieve brand awareness goals. (Source: Captora)

9. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: Demandmetric)


Image Source: Salesforce

10. 78% CMO’s see custom content as the future of marketing. (Source: Demandmetric

11. Only 27% of B2B marketers say they are effectively tracking content marketing metrics. (Source: Captora)

12. 37% of marketing managers believe that content-led websites are the most important channel for engagement. (Source: AgenceLuxury)

13. 70% of people would like to learn to about a company through articles rather than adverts. (Source: Demandmetric

14. 48% of smaller organizations have a documented content strategy, compared with only 41% of larger organizations. (Source: IAB.NET

15. 73% of B2B organizations have someone in place to oversee content marketing strategy. (Source: IAB.NET

16. 58% of marketers said: “original written content” is the most important type of content, outdoing visuals and videos. (Source: SocialMediaExaminer)

17. 72% of marketers think that branded content is more effective than magazine advertisements. (Source: Zerys.Com)

18. The most common content marketing delivery mechanism is social media, used by 87% of marketers. (Source:

19. 49% of marketers are learning to drive content to align with the buyer’s journey. (Source:

20. 70% of consumers feel closer to a company as a result of content marketing. (Source: Demandmetric)zzz

21. 60% of consumers enjoy reading relevant content from brands. (Source: Demandmetric)


22. B2B marketers that use blogs get 67% more leads than those that do not. (Source: Imapactbnd)

23. Blogs are responsible for 434% more indexed pages and 97% more indexed links on websites. (Source: Demandmetric)


Image Source: LinkedIn.ChristineBitner

24. 60% of marketers say blog content creation is their top inbound marketing priority. (Source: Hubspot)

25. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (Source: Hubspot)

26. On average, companies with blogs produce +67% leads per month. (Source: Demandmetric)

27. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.(Source:

28. B2B Companies that blog 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (Source: Hubspot)

29. B2C companies that blog 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.(Source: Hubspot)

30. Companies who blog receive 97% more links to their website. (Source: )

31. Blogs have been rated as the 5th most trusted source for accurate online information.(Source:

32. 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (Source: Hubspot)

33. 45% of marketers say blogging is the #1 most important piece of their content strategy. (Source: SocialMediaExaminer)


Well you most certainly will 😉

34. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone. (Source: Wordstream)

35. 82% of marketers who blog see positive ROI from their inbound marketing. (Source: NeilPatel)


36. An infographic is 30 times more likely to be read than a purely textual article. (Source:

37. People remember 80% of what they see and do, compared with just 20% of what they read. (Source:

38. 40,500 is the monthly search volume for infographics. (Source:

39. The demand for infographics has increased 800% in the past year. (Source: Unbounce)

40. 4% of marketers stated that they used original graphics, such as infographics and illustrations, most frequently. (Source: Venngage)

41. People following directions with text and illustrations do 323% better than people following directions without illustrations. ( Source: Link.Springer.Com)


Image Source:

42. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%. (Source: ContentMarketingInstitute )

43. 41.5% of marketers said that original graphics, such as infographics and illustrations, performed best. (source:

44. Infographics are “liked” and shared on social media 3X more than other any other type of content. (source: blog.hubspot)

45. 65% of the population are visual learners (source: Unbounce)

Hope this was enough motivation to start working on your content strategy, and if not then we have lot more stats for you. Do check back next week!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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