Next part of the 150 amazing content marketing statistics is here to blow your mind and push to shape up your content strategies.
Want to start from the beginning? No worries just surf through PART 1 and come back here. For all those ready for the next level insights. Here we go!
Video
46. 100 million hours of video content are watched on Facebook daily. (Source: Wordstream)
47. 100 hours of video are uploaded every minute. (Source: NeilPatel.Com)
48. 6 billion hours of video are watched every month. (Source: NeilPatel.Com)
49. 76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business. (Source: Animoto.com)
Image Reference: IGW
50. 69% of companies report their video marketing budget is increasing. (Source: Ascend2.com)
51. YouTube is the second most popular platform for SMB owners and marketers sharing and distributing video content. (Source: Animoto.com)
52. 34% of B2C marketers say pre-produced video will be critical to content marketing success in 2017. (source: ContentMarketingInstitute)
53. 4X as many consumers would prefer to watch a video about a product than to read about it. (Source: Hubspot)
54. Video content is expected to account for 74% of all web traffic in 2017. (Source: DigitalInformationWorld)
55. 78% of people watch videos online every week. (Source: DigitalInformationWorld)
56. 43% of consumers wanted to see more video content. (Source: Hubspot)
57. 75% of business executives watch work-related videos at least weekly. (Source:DigitalInformationWorld)
58. 93% of marketers use video for online marketing, sales, and communication. (Source: DigitalInformationWorld)
Image Reference: Slideshare.ReptileFXAnimationStudio
59. 52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement. (Source: DigitalInformationWorld)
60. 70% of marketers claim video produces more conversions than any other content. (Source: LiveStream)
61. Including video in a landing page of a website can increase conversion by 80%. (Source: Insivia)
62. 4 out of 5 consumers believe that demo videos are helpful. (Source: Insivia)
63. Nearly two-thirds of consumers prefer video under 60 seconds. (Source: Animoto.com)
64. Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices. (Source: Insivia)
65. Marketers who use video grow revenue 49% faster than non-video users. (Source: Insivia)
66. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers. (Source: Insivia)
67. Video on social media generates 1200% more shares than text and images combined. (Source: Hubspot)
68. People spend on average 2.6x more time on pages with video than without. (Source: Insivia)
Image Reference: BlueCorona
69. 88% of visitors stay longer on a site with prominent video displayed. (source: Livestream)
70. 55% of people consume video content thoroughly. (Source: Insivia)
71. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Source: Insivia)
72. Email subscriber dropout is reduced by 75% with the incorporation of video. (Source: Livestream)
73. The equivalent of 110 years of live video is watched on Periscope every day. (Source: Hubspot)
74. Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel. (Source: Hubspot)
75. Videos under five minutes in length account for 55% of total video consumption time on smartphones. (Source: Go.ooyala)
76. Including video in an email leads to a 200-300% increase in click-through rate. (Source: Business2community)
77. By 2019, online video will be responsible for four-fifths of global Internet traffic. (Source: TubularInsights)
Gif Courtesy: BodeAnimation
Memes
Image Reference: Medium.com
78. Memes are humorous and comedy is one of the best ways for marketers to get their customers to let down their guard with a brand. (Source: Sproutsocial)
79. Using memes can help increase your reach and help your branding efforts. (Source: Brandwatch)
80. A report by AAAI states that professionals in marketing and campaigning have embraced Internet memes as a way to build rapport with trendy communities. (Source: AAAI.org)
81. The report also stated that Internet memes are phenomena that rapidly gain popularity or notoriety on the Internet. (Source: AAAI.org)
GIFs
82. 23 million GIFs are posted to Tumblr every day. (Source: Buffer)
83. Brands have started using GIFs in their content marketing strategy after finding them more appealing than images. (Source: Clickz.com)
84. Slack counts more than two million GIF integrations each month. (Source: Buffer
85. The average GIF contains sixty frames, then they’re capable of conveying 60,000 words. (From: Giphy’s CEO, Alex Chung)
86. Five million GIFs are exchanged on Facebook Messenger daily. (Source: Nytimes)
87. There are currently around 150 million original GIFs. (Source: Clickz)
Whitepapers / Guides
88. 82% of Whitepaper type of content was used in 2016 to help buyers make a purchase decision in B2B industries. (Source: Curata)
89. Whitepapers were the top forms of content that B2B buyers are most likely to share with colleagues: (Source: Curata)
Ebooks
90. 67% of Ebooks type of content was used in 2016 to help buyers make a purchase decision in B2B industries. (Source: Curata)
91. Ebooks are expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018 (Source: Statista)
Podcasts
92. 28% of marketers want to learn more about the art of podcasting. (Source: NeilPatel.Com)
93. Podcast Listening Grew 23% Between 2015 and 2016. (Source: ConvinceAndConvert)
94. Weekly podcast listeners consume five shows per week on average. (Source: ConvinceAndConvert)
Image Reference: ConvinceAndConvert
95. 64% of podcasts are being listened to on a smartphone or tablet. (Source: ConvinceAndConvert)
96. The average time spent listening to podcasts each week is 4 hours and 10 minutes (Source: EdisonResearch)
97. Two-thirds of podcast listeners have engaged in various research and/or purchase related behaviors as a result of advertising exposure from podcasts. (Source: Comscore)
98. Business was among the top 4 podcast subjects that listeners had the greatest average time spent listening. (Source: BridgerRatings)
