What you NEED to know this week in online and digital marketing news. Updates to Facebook, domain drama, cyber security, and a report on hashtags! Just 2 minutes to get caught up on the latest happenings, published every Tuesday at 2:22 by 2 Web [Ep 5].

Facebook Launches Online Courses

Oct. 25, 2016 – Facebook launches courses to help journalists discover content, create stories, and build an audience.

While the courses are targeted towards journalists, these high quality and educative training opportunities are great for you as well to learn how to best utilize Facebook for your own marketing efforts.

Trump Supposedly Forgot to Register Domains

Oct. 24, 2016 – A friendly reminder that it can happen to the best of us… and it is really difficult to remedy.

Mark it on your calendar, set up online reminders and notifications, do whatever you have to do to ensure that you don’t forget to register or renew your domains!

DDOS Attack Renders Numerous Sites Unavailable

Oct. 21, 2016 – DynDNS experienced a huge DDoS (distributed denial of service) attack resulting in many websites being unavailable for many users in U.S. and U.K. A few of the sites that were affected include, Twitter, Etsy, and Netflix. For a complete list of all of the sites, check out this article by Gizmodo.

You can talk to your web developer about security measures you should implement to protect against such threats.

TrackMaven Provides Tips About Hashtags on Social Media

Oct. 19, 2016 – TrackMaven releases new report highlighting the best number and lengths of hashtags to use on Twitter, Instagram, and Facebook.

Check out their report if you are looking for best practices and strategies to start effectively using hashtags in your digital marketing. I know what I am doing later today…

Facebook Launches Business Page Updates

Oct. 19, 2016 – Facebook gives people easier ways to take action on your business page.

They have updated the call-to-action to allow more options than just “Contact”, such as start order, book now, buy tickets, etc., and you can also manage bookings and quotes through your page.

Facebook also seems to be testing removing the “page likes count.” While it is not announced in their update, I have been noticing this for a while. What does this mean for you? Likes aren’t the only metric you should be tracking!

Google Adwords Introduces Click-to-Message for Search Ads

Oct. 17, 2016 – Google launches convenient and fast way to connect with consumers on mobile devices. Now interested prospects will be able to simply text you!

If you are using Adwords, you can set this up and start reaping the rewards immediately.

Until next Tuesday…

Hopefully, these news bytes will help you keep your online presence in tip top shape! If you love these updates, please share it with your friends on Facebook!

What news have you found to be game changing this week? Share in the comments.

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