Digital Marketing Insights

Updates to Facebook and Instagram, new statistics, and more on this week’s 2 Min Tues covers what you need to know this week in online and digital marketing news. Just 2 minutes to get caught up on the latest happenings, published every Tuesday at 2:22 [Ep 8].

Sprout Social Reports Top 5 Things You Shouldn’t Do On Social Media


Sprout Social survey reports that the following are annoying things brands should avoid doing on social media:

  • Being too promotional
  • Using words and terms people don’t quite understand
  • Having no face of the brand; no personality
  • Trying to be funny when you’re not
  • Ignoring messages or posting a slow response

#TwitterAwards Celebrates Top Ad Campaigns


Judging hundreds of ad campaigns, the Twitter Awards chose some winners based on creativity, use of live stream, and results seen.

If you’re even thinking about launching a Twitter campaign anytime soon, you should check out the winners collection for inspiration.

PewResearch Center Updates on Social Media Use in 2016


Nov. 11, 2016 – PewResearch Center report “Social Media Update 2016” shows that Facebook remains the most popular social media platform.

While the data is focused on Americans, one would assume similar findings in Canadian results. Still need more convincing that Facebook is where the party is at?…

Instagram Launches Fun New Tools


Nov. 10, 2016 – Instagram releases new tools to help boost engagement, such as “Boomerang” mini videos that plays forward and backward.

My favourite part of these feature updates is the ability to add links inside stories! This is amazing as previously you could only add one link to your profile.

Facebook Dominates (Reviews)


Nov. 7, 2016 – Facebook launches new features (listings, recommendations, direct transactions) that you can use to boost your online reputation.

So if you’re stuck deciding what social network to use, consider Facebook–one of the top 5 sites in Canada–one of your best bets.

Until next Tuesday…

Hopefully, these news bytes will take your digital marketing to the next level! If you love these updates, please share it with your friends on Facebook!

What news have you found to be game changing this week? Please feel free to share in the comments.

Let's Talk Google - Brace Your Website for 2017 
Evolution of Google & How it Impacts Your Website slide deck
Let's Talk User Experience

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Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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