What’s next after you have attracted and captured your leads? Let their contact information rot in your database like your colleagues stale lunch in the fridge? I don’t think so! This article will outline the top three ways that you can nurture your leads.
1 – Educate
Providing a variety of informative and educational content will allow your target audience to feel as though they are self-educating–as opposed to being told what to buy. You have to provide educational content for your leads because they’re often not quite sure if they’re ready to make an investment in your product or service yet. And giving them the option to self-educate throughout their buyers journey allows them to feel like they’re in charge.
However, relevant content is the number one way to help change their minds and to nurture them into sales-ready leads. Useful content will help to keep your leads engaged with your business and in turn, will help to convince them that your product or service is the best fit for their need.
2 – Blog
Posting fresh, relevant, and targeted content to your blog can act like a sales rep when website visitors are not quite ready to convert. The content you produce should provide immense value to YOUR target audience help to alleviate their pain points and to move them to the next buying stage. It is simple to set up a newsletter to send out your most recent blog posts to your subscribers.
Don’t forget that the content you create for your blog and the educational content can often be repurposed into other content, such as ebooks, webinars, whitepapers, videos, etc. making the lead nurturing process a little bit easier.
3 – Stay in touch with the Human Touch
It is crucial that any contact you make with your target audience is as personalized and targeted as possible. Sending regular newsletters or email updates helps keep you, your business, and your expertise top-of-mind with your ideal audience. You will be able to develop a relationship with the lead, and when they are ready to convert, they will come to you.
Leave us a comment outlining your lead nurturing strategies, we’d love to hear them! Don’t forget to subscribe to our newsletter to take your online presence to the next level.
- Demystifying Online Lead Generation presentation.