Digital Marketing Insights

When companies are still spending huge amounts of money on traditional marketing methods like print, television, and radio, and even more businesses are happy to funnel tons of cash to internet ads and social media campaigns, it can seem like email marketing is falling by the wayside. But the truth is email is thriving, due to the channel’s familiarity, flexibility, and universality. With mobile smartphone and tablet usage continuing to rise, email marketing should be an essential part of any marketing strategy.

If you are not convinced that you should be using email as part of your marketing strategy, then here are 10 undeniable reasons why you should learn to love it (and use it)!

1. Broad Reach

95% of online consumers use email. You may not have access to all of these consumers, but you have the potential to reach them. If customers are buying online, they’re using email as part of the transaction.

2. Long Life Span

Tweets and Facebook posts don’t stick around for very long and people aren’t in the habit of scrolling down their feeds to check old posts or to go find old information. Email sits there until you “kill it” which gives customers plenty of time to get to your messages.

3. Proven Analytics

Determining your ROI from outside sources, especially social media, is not always straight forward. Email marketing has been around forever and that means industry-standard, tried and true measures for analyzing your return: Open Rate, Click Rate, Complaints, Unsubscribes. You’ll be able to quickly determine what resonates most with your customers and adjust your messages.

4. One-on-One Engagement

The potential for individual conversations are still there, especially for small business. Instead of sending from a “no reply” address, give potential customers the option to reply and talk directly to you. Email will always be a great way to stay connected.

5. High Tolerance for Marketing

When people read their email, they are expecting a certain number of sales calls. Social media, especially Facebook, is where your customers go to relax. They don’t want to be marketed to while they’re looking at pictures of dancing puppies. While sorting through emails, however, customers are often looking for marketing materials – especially coupons and offer codes.

6. Easy to Personalize

You know your customers better than anyone, and you can segment your market and send very targeted messages that still have a personal feel. Everyone knows that marketing materials are not always personal but when they are completely irrelevant they can be damaging to your reputation. Only send what matters.

7. It’s Cheap

Until you have a serious subscriber list, most services are free. If your list is small enough, you can handle it yourself from any service provider. There are no expenses for printing, postage, ad space, or air time.

8. It’s Fast

With email there are no delays while waiting for printing, packaging, or mailing. Once you have your message ready to go all you need to do is press send and it’s there in an instant.

9. It Levels the Playing Field

You can build a list of people who want your information just as well as the “big guys”. If you can create an engaging and relevant message, you’re going to be just as persuading too. You can succeed with the same tools as big players, unlike other marketing avenues that require a serious financial or time investment.

10. Easy to Schedule

Get all your materials written and have it all packaged up and ready to go long before it is time to send. Even when you’re not at work, your email will be working for you.

Email marketing is an extremely powerful tool and should be a part of your marketing strategy if you are looking to succeed online! Now if you’ve been convinced I encourage you to start creating your email marketing strategy and also check out 5 things everyone gets wrong about email marketing to ensure you stay on the right track!

admin
Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.
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