We’ve talked a lot about why your business needs a blog, yet it seems like not everyone is convinced. There are many benefits to business blogging and ultimately a well designed blog can be a powerful marketing tool that gives your company access to a broad range of opportunities within your industry. If you’re still skeptical about starting a business blog then here are seven specific reasons why you need to invest in a blog now!
1. It is the foundation of your SEO marketing efforts.
A business blog is a powerful SEO tool for your online marketing efforts. Every one of the posts on your business blog can be optimized to drive traffic to your blog, and ultimately, your company’s main website. Search engines love valuable, fresh content and you will be rewarded for creating it.
2. It helps you establish creditability and trust.
Studies have shown that 61 percent of consumers have made a purchasing decision based on a blog post. This is due in part to the fact that people are more inclined to invest in the products of a business that they trust. Showing that your company is an industry leader and an expert in your field is a great way to build consumer trust.
3. It gives consumers the opportunity to communicate with you.
People love voicing their opinions about everything, including the companies that they interact with. By creating a business blog, you give consumers the opportunity to communicate their praise and grievances directly with you. This allows you to directly address their praise, further building goodwill and also address the complaints directly, instead of them floating around the internet in a manner that will harm your brand.
4. You can shape your brand without intervention.
When you post an advertisement, you only get a few seconds to make an impression. After that, the impression that consumers have about you could be shaped by anything, including negative attack ads created by competitors. Business blogging is changing this, as 70% of consumers learn about a company through its blog versus ads. A blog gives you uninhibited access to the consumer’s attention for minutes (and sometimes even hours) without any other entity interrupting.
5. It is a cost effective marketing tool.
One of the greatest things about business blogs is that they are fairly inexpensive. They require investment in few tools outside of basic management resources, which exponentially increases ROI value of your business blog.
6. It will provide you with countless linkback opportunities.
Being noticed in this internet dominated era means enhancing your web presence. One of the best ways to do this is with linkbacks to your main website. Every blog post that you create gives you an opportunity to create a linkback.
7. With every blog post, you gain a long-term lead generation asset.
Once posted, your blogs will remain available for users to read indefinitely. This means that (assuming your blog post is properly optimized) whenever someone does an Internet search for a topic related to your post, it will show up on the top of the search engine’s result list.
Business blogging has many benefits and can really help push your marketing efforts to the next level. If you’re finally ready to get started with blogging but not sure where to start, check out this great beginner article, How to start a blog, from scratch.
Has your company found success with business blogging? If so, share your stories below and help convince your fellow readers of the benefits that can come from it!
