Digital Marketing Insights

There’s room only for quality content on the world wide web today. The websites that don’t deliver this kind of original and useful content get ignored by site visitors and search engines.

The internet contains a lot of information, so search engines must push aside all the irrelevant material and give the most attention to the sites that provide genuine and accurate information to internet users.

If you have your own website or have made one for your company, then your website’s content needs to be well-written for your target audience as well as be optimized for search engines. In this article, we present to you a few ways of writing content for the web, which will help your site get noticed on the internet.

1. Short sentences & paragraphs

Internet users are not looking for long and lengthy content to read on a website. Sites that have endless pages of content without any structure cannot expect their visitors to search and hang around their site for a long time. The content on each page of the website needs to be scannable, that is well-structured and highlights only the key information that visitors are looking for.

Since internet users do not spend time reading all of the content on a site, but rather, they just go through the main points to gain a basic understanding of the data. So it helps to keep your sentences short, simple, and informative.

2. Bullet points & numbered lists

A great way to structure content is by using bullet points or a numbered list as they tend to help readers remember the information they have read better than if it were in the form of a lengthy paragraph. It even helps to number the main headings of each new topic that you discuss on your website, as it helps to set a proper flow of the content on your website.

Bullets and numbering can help your audience stay on track when they are reading the content on your site and not miss out any information. It is usually very confusing and dull when content is given in just one huge paragraph. Visitors reading the content might even overlook certain information at times when it’s all put into one big paragraph.

3. Break up text with images or videos

Another way to make your content more web ready and user-friendly is to break up some of the text using relevant images. Using pictures or images can even help your website visitors understand the content better, especially if you are trying to explain a certain feature of the product or service you are offering.

What better way to explain to your audience how a product feature works or what it does, than through a product demonstration video? A video or series of images would give a visual representation of the actual product that you are talking about in the content. It gives your audience a much clearer idea of what you are trying to tell them about the product or service.

4. Be original

Your audience (as well as search engines) is looking for one thing, and that’s originality! So avoid sharing that same old content that you had written on your website ages ago, instead replace it with some fresh and original information. Your audience will not come back to your site if you keep the same information on there. But they will keep returning to your site if you update it with new content that they haven’t seen or read before.

Continue to add new and original content to your website through a separate blog page or newsletter section every so often. The more original and useful content you share, the higher will be your website visitor traffic and even your ranking on search engines.

5. Support your content with facts

Along with keeping your content original, you would also need to validate each statement you make in your content with facts or research. By doing this you authentic each and every comment you make in your content and this would show your audience that everything you are telling them in your content is true as it is backed by research.

So even if those visitors who are reading the content on your site wish to check the authenticity of your content for themselves, then they can simply open those research web links that you have given as reference. This also helps improve the SEO of your site, as external linking to other reputed research websites will give your own website a chance to get a higher ranking as well.

These were a few ways in which you should write content for your website to earn a top spot on any search engines’ result pages. Don’t forget to proof-read your content at least once before you publish it onto your website, as this would help avoid any grammatical errors or contradictory statements.

Do you have some tips related to writing content for your website? If so, then please share the same with us in the comments section.

Don’t forget to subscribe to our newsletter to take your digital marketing to the next level!

Subscribe Now!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

Get the latest digital insights in your inbox