Digital Marketing Insights

Let me ask you this.

Have you ever sat with friends, family, or colleagues, and heard them badgering on about some new social media terminology or some new-fangled smartphone application (or “app”), and you haven’t got a clue what they’re talking about?

Well, believe me, you’re not the only one.

Of course when you hear the oldies of social media pop-up, like Facebook or MySpace, you get all excited as you know these sites; you even have accounts on these sites! But, wait a minute. Just as you’re about to open your mouth you realize the last time you signed into one of these accounts you were a year younger. Instead you decide to sit back, smile and remain silent.

Well, fear no more!

For all you newbs out there we, at 2 Web Design, have created something we like to call,

An ABC Guide to Social Media

We have decided to split this guide into two parts. We’ll be honest, there`s a lot to remember, and by the time you finish this first installment, you`ll be happy to take a break. So, you can have part one today, followed by part two next week. Sound good? Right then, let’s get started!


An image or username representing a person online within forums or social networks. The guys over at Sitepal allow you to even create a speaking avatar. Fancy.    


A free blogging platform owned by Google allowing individuals to host and publish a blog. Why not give it a try?


Facebook calls them ‘friends’, Linkedin (Link…what? We’ll get to L shortly) refers to them as ‘connections.’ Technically the people you meet here aren’t necessarily friends; they’re people you might have met briefly or met through another ‘connection.’  


A social news website that allows its members to submit and vote for articles.


An electronic version of that thing you oldies call a paperback.


You seriously think I’m going to define Facebook?


Google’s new social network. It differentiates itself from Facebook as it promotes social sharing similar to how people socialize in real life, as in one-on-one conversations. Remember what that was like?


These are used on the social network Twitter to annotate a message. They’re usually used to show that a `tweet` (a Twitter message) is related to an event online or offline.


An iPhone “app” that lets users take photos, apply filters to their images and then share the photos instantly on the Instagram Network and other social networks, Facebook, Twitter, etc.


A user who ‘joins’ and then maintains a profile on a social networking site, as well as visiting and ‘joining’ other social networking sites.  


A service that allows a user to connect their various social accounts, like Facebook, Youtube, etc., and then provides the user with a Klout score. The higher your score, the more influence you have on the social world. However, in the real world we refer to these people as “Losers.”


I said we’d get there! Like Facebook, but it’s a more business-oriented social networking site.

And that’s it for this week. I said you’d be happy to take a break, right?

Like I mentioned earlier, part two will be available next week. Please feel free to leave a comment or get in touch!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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