Digital Marketing Insights

Located in the small but industrious and agricultural community of St. Brieux, Saskatchewan, Bourgault Tillage Tools have for the past 25 years provided the agricultural market with ground engaging tools. Listening to their customers and understanding their needs, Bourgault Tillage Tools will continue to develop and deliver products that “help them compete in this ever challenging agricultural economy.”

Being a client of 2 Web Design for the past 4 years, we have helped Bourgault Tillage Tools to further their web presence by providing them with innovative online solutions. Having first built their website in 2008, they approached us again this year to redesign their website.

We took their current website and turned it from this…

Bourgault Tillage Tools old website design

Into this…

Bourgault Tillage Tools new website design

Instantly you can see a vast improvement from the old design to the new design. Although the 4 main areas of the website: Our Company, Our People, Our Products, and Career Opportunities are still prominent on the homepage. Why, you might wonder?

To put simply, there is much more to designing a website than making it look pretty. Granted, on one hand it needs to be attractive and visually appealling—to all web designers out there, don’t you just love it when clients use that phrase?—but it needs to be functional as well. If a client is willing to spend the time and money investing in a website design, or in this case a redesign, they need to see a return on investment.

For Bourgault Tillage Tools these 4 areas are the functional elements of their website. When customers, clients, or prospective employees visit their website they want to know about the company; what products they have; and what careers are available within the company.

In addition to creating a new design our team developed a mobile website for Bourgault Tillage Tools too. Now, you don’t need me to tell you about the importance of mobile websites and how vital they are for businesses, but for businesses such as Bourgault Tillage Tools, their mobile website has been essential in allowing sales reps and dealers around the world to access their product catalog.

Do you have your smartphone handy? Access their mobile website here by scanning this QR code:

Bourgault Tillage Tools QR code

For more information regarding Bourgault Tillage Tools products and services contact them via the website. Additionally you can check out the case study regarding this project – what we did and how we did it – on our Portfolio page.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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