The digital world never slows down and neither should you. Consumers are constantly evolving and your acquisition tactics need to match that.
So, we decided to outline the necessary tricks and tips to give you a head start on your digital marketing game plan for 2017.
Put Automation Software to Use
2017 is the year for the tech-savvy out there. Therefore any marketing plan would not be complete without including advanced digital automation software. Use them to ensure your campaigns are making the right impact.
Besides being able to measure results in real-time, certain automation software can even help you select and schedule social media posts to share with your audience. Tools like HootSuite, BuzzSumo, Quuu, etc. can help you improve and maintain a prominent social media presence, by helping you schedule posts for your various social media accounts and even provide you with reports on their effectiveness.
You should try out the free versions of these automation tools and even make use of their budget-friendly paid plans to get invaluable insights about your company’s growth and audience engagement on social media and other marketing platforms.
Make Your Emails Interactive
Checking email is practically a part of everyday life for most people, and they can be used as a very handy tool for digital marketing. However, your emails have to be more engaging to captivate your audience.
Captivating and interactive content can include things like videos, gifs, and even infographics, etc. Using this type of interesting material in your emails will ensure that your audience will at least open them to have a look at its contents instead of just ignoring them completely. It would also be wise to include some CTA (call-to-action) buttons in strategic areas to convert some of those readers into actual buyers.
Make Short Explainer Videos of Your Brand
Latest video marketing statistics show that video-related content will account for 74% of all internet traffic this year (Source: KPCB). So if you are looking for a marketing tactic that will help you to literally grab the attention of your audience this year, then you must make the time to create an explainer or a brand video.
You can communicate a lot to your audience in under one minute. Just like a video commercial, marketing videos will not only promote your brand but also help your audience relate to and recall your brand better.
Run a PPC (Pay-Per-Click) campaign
While developing a digital marketing strategy for 2017, you may very well discover that you might need to spend some money to really get your brand noticed. If you are ready to make an investment to get more visitors to your website, then you should opt for a Pay-Per-Click (PPC) campaign.
Using a PPC tactic will instantly get you to the top of Google’s search engine results pages if it is done in the right manner. Along with that, you will even get better exposure for your brand, since PPC ads always appear before organic search results.
Become Active on SlideShare
Are you a thought-leader on any particular topic? If so, then you have another amazing digital marketing platform at your disposal and that is LinkedIn’s SlideShare. At the moment, there are currently an overwhelming 70 million SlideShare users (Source: SlideShare).
Many users are turning to SlideShare as it provides a fast and easy way of viewing educational and informative content. Since the platform has a high number of users, posting content on it will help you get some amazing exposure online.
Create Facebook Customized Page Tabs
If it’s the digital world that you are looking to conquer, then creating Custom Facebook Tabs are one of the essentials. The number of Facebook users is consistently growing with over 1.23 billion daily active users as of December 2016. (Source: Newsroom)
Custom tabs on Facebook can help you increase the interaction level with your audience and even promote some of your business material such as white papers, reports, e-books, blogs, etc. When you implement this tactic correctly, you will be able to draw plenty of Facebook users to your main website.
To Master Digital Marketing in 2017
Remember that the consumer and digital marketers are both moving very quickly towards more interactive content that has a strong personal touch to it, so be sure to make the most out of these digital tactics to get the most out of them!
And do let us know some of your own unique ideas and strategies which worked for you. We would love to feature them. 😁