In this video, Steve Whittington (Vice President of Marketing and Customer Experience of Flaman Group of Companies) talks about how focusing on customer experience can differentiate your brand in the marketplace and create value.
He will also take you through
- The four stages of customer journey in an organization, and
- The methodology to measure the entire customer experience with metrics that can be referred to and improved upon
In this video, Sydney Smith (Senior Communications Officer at SARC) talks about how an organization can successfully change the perception of their nonprofit’s brand.
She also covers the key aspects involved in:
- Creating a strong loyalty
- Establishing credible and authentic media presence
- Distinguishing your brand from competitors
In this video, Noelle Chorney (Principal at Tall Order Communications) talks about why having a content strategy and committing to content-first design serves your customers and your bottom line. Including:
- How to structure content so it creates the most impact
- Best content practices to make a good impression with Google and move your website up the rankings list.
The Panelists Rauncie Kinnaird (Owner of Kinnaird Bagpipes and Sandy Shores Resort), Sydney Smith and Noelle Chorney along with the Moderator Mouneeb Shahid [from left to right] discussed how digital presence and marketing helped them in transforming their businesses and organizations. They also addressed queries of the attendees.
In this video, Mouneeb Shahid (Founder & CEO of 2 Web Design) and Gurwinder Singh (COO at 2 Web Design) talks about the process of developing a digital strategy.
The will take through:
- The core media channels to gain better visibility than your competitors
- The best practices to offer seamless, omnichannel customer experiences
- Applying analytics data to identify the most effective approach to reaching your audience
In this video, Lorie Willms (Sr. Digital Revenue Development Specialist at Vendasta Technologies Inc.) talks about the key aspects of building a strong digital presence.