Digital Marketing Insights

You want your website to both look good and get people interested in your product or service. In order for this to happen, you have to make people stay on your site long enough to get to know who you are and what you have to offer. One of the best ways to do this is with images, but be careful as this is also where many website owners end up losing potential customers. Read on to discover the most likely errors that you can make regarding website images.

1. No Images

A page without images is not only boring but can seem daunting to the average web surfer. Readers don’t want to take the time to read a lot of words, which is basically all that is left if you have no website images.

2. Too Many Images

Having too many images on a page can make the page appear over-busy and leave little room for the words that help a potential customer learn about you. It can also make your page slow to load, causing many surfers to go onto other webpages rather than wait around.

3. Not Optimizing Photos

If you are printing photos, you want the best quality possible. Website images, however, can appear clear at a much lower size. Take the time to use a photo re-sizing program to optimize your photos for web viewing. This will keep the quality high but lower the size of the file, making your page load much quicker and won’t allow visitors to become impatient.

4. Not Matching Picture to Words

That puppy may look cute, but what does it have to do with you and your product or service? Choose website images that will give visitors a general idea of what they can expect from the printed content on the page.

5. Using Abstract Objects Instead of People

Using photos of real people will increase the sense of trust potential customers have in you. They want to know they are dealing with real human beings and including pictures of actual employees will increase their sense of trust and comfort.

6. Having No Purpose

Ensure each of your website images add to the content of your page. A picture of someone using your product, instructions for using your product or showing the results of what your business can accomplish are all good subjects. If the picture doesn’t add something, don’t include it.

7. Not Providing Text Alternatives

Many people disable website images while they are browsing. If you want them to click on a picture to go somewhere or learn more, it is essential you make it possible for them to know there is a link. Every picture should have some type of explanation to accompany it.

Many of the “rules” governing usage of website images may seem like common sense, yet many website owners are making simple mistakes. By learning about these common mistakes now, you can be positive the images on your site will be working to draw people in and get them interested in what you have to offer.

Can you think of any other common mistakes website owners make when it comes to using images on their site? Share them below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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