Digital Marketing Insights

Long time client Saskatchewan Association of Rehabilitation Centres (SARC) asked us to design and develop a new website for their new initiative, Employlink. Inspiring inclusive workforces, Employlink is the hub linking job seekers of all abilities to employment. The initiative connects job seekers with disabilities with supported employment educators and professionals.

Website Design

Employlink’s website design focuses on user friendliness, for both front-end website visitors but also back-end website administrators. The front-end of the website features clean navigation with prominent, featured call-to-actions which direct visitors to their target area of the site (a button for Job Seekers to direct those looking for employment). The back-end of the website is merged with the rest of SARC’s websites to allow in-house website administrators to easily update any SARC/SARCAN site from one log in area.

Multiple Target Audiences

The new website was also designed with SARC’s multiple target audiences in mind. They wanted a central location to provide information for their four main target audiences: job seekers, employers, educators, and employment professionals. Each of the main target audience receives dedicated space for specific content related to them on the site.

Video Gallery

One of the most engaging features on the new Employlink website is the video gallery featuring success stories, highlighting the beneficial nature of inclusive workforces. The videos, which display in a lightbox, discuss inclusive workforces from each of the websites target audiences points of view.

Searchable Directory & Private Member Login

Members have access to log in and update their profile information including their company description and contact information. A growing, searchable membership directory is generated from all of the information gathered from the members inputting their information.

Head on over to and check it out! Let us know how you think the team did by leaving us some love in the comments box below.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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