Digital Marketing Insights

New updates this past week include using digital tools to celebrate Canada’s 150th, Google’s new device usage data, huge game changers for Pinterest, and more Google! 2 minutes of the latest online and digital marketing news published every Tuesday at 2:22 by 2 Web [Episode 4].

Google Helps Canadians Build Digital Legacy

Oct.17, 2016 – Google Canada helped to inspire 150 Alliance, and all other viewers, with some ways to celebrate Canada’s 150th using digital tools.

How can YOU celebrate? The gist of the session… whatever you do, be sure it’s mobile! Tell stories, make videos, and interactive content.

Google Publishes New Data on Device Usage


Oct. 2016 – No surprises here really, just some solid statistics. We are mobile and multi-device. Search is mobile. Google does offer some additional insight into what we do on our devices and how we search across across devices.

So what? If you aren’t already on the mobile train, now is the time to invest in a mobile strategy! And if you have one already, take the opportunity to optimize it; connecting the dots between users and devices to tell a riveting story.

Pinterest Reaches 150 Million Monthly Users


Oct. 13, 2016 – Pinterest announces 150 million monthly users and 40% of those who join are men! So don’t be so quick to count your brand out of this one!

If you aren’t on Pinterest already, hope this tempts you to consider this network as a part of your digital strategy. This Huffington Post article, It’s Time to Re-Think Your Social Approach can give you some ideas on implementing Pinterest as a part of your digital strategy.

Google Checks Facts


Oct. 13, 2016 – Google has rolled out (to the U.S. and U.K.) an additional tag “Fact check” to Google News articles.

This might make your mornings, or whenever you get your news, a bit easier since you won’t have to personally separate the wheat from the chaff, as Google is doing it for you attempts to do it for you.

Pinterest Enhances Retargeting Options


Oct. 11, 2016 – Pinterest launches additional ways for businesses to reach new and existing customers.

With 150 million people and growing, this is a great opportunity to grow your business on Pinterest (especially if you are in the fashion, hair, and beauty industries.)

Google’s Separate Mobile Index


Oct. 13, 2016 – In the coming months, it is rumoured that Google will be adding a new mobile index that will rank pages based on mobile versions of the page, according to Search Engine Journal.

This change may impact your current rankings, on both desktop and mobile devices. You may have to shift your SEO tactics to capitalize on the change.

Until next Tuesday…

Hopefully, these news bytes will help you keep your online presence in tip top shape! If you love these updates, please share it with your friends on Facebook!

What news have you found to be game changing this week? Share in the comments.

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Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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