Digital Marketing Insights

Twitter Stats

  • 200 million users
  • 100 million active accounts
  • approximately 460,000 new accounts are created every day
  • approximately 3.5 million Twitter users in Canada
  • over 200 million Tweets per day
  • more than half a million active users login everyday
  • 37% use their phone to Tweet
  • 40% of active users sign in just to read, they don’t even tweet
  • 52% of users update their status daily
  • everyday the world writes the equivalent of a 10 million page book in Tweets
  • Twitter is available in 11 different languages
  • Thursday and Friday are the most active days
  • 60% of users are located outside the US
  • 25% of users follow a brand
  • 67% of users will purchase that brand

Twitter – Tweet Your Way to Success

Creating a Profile

  • consider using a ‘real’ photo instead of just your logo
  • people can relate better to a real person instead of a logo ‘robot’
  • bio – only 160 characters (but 20 more than a Tweet!) so be sure to be descriptive and concise
  • customize your background

Do some research!

  • use third party tools like Twellow & Wefollow to search Twitter accounts in your industry
  • see what they are doing
  • see what works for them and what doesn’t

Ok, you have a profile…now what?

  • Build Followers
  • start by following those in your industry that have a ‘follow back’ policy
  • you will be able to tell by their ‘Following’ to ‘Followers’ ratio, look for a fairly even dispersion
  • use TwitterCounter Search
  • free tool that allows you to easily input data to view your Twitter stats
  • use Listorious
  • free tool that lets you search through Lists created by other Twitter users
  • TweetAdder
  • automatically finds people to follow based on your search criteria and unfollows people that don’t follow you back within a specified time
  • again…..Twellow and Wefollow
  • add your Twitter handle EVERYWHERE! This includes your email signature, website, Facebook, LinkedIn, Blog, etc.

Got all that…now, how do I Tweet Effectively?

  • Content – the Holy Grail
  • 2/3 others,1/3 yours, this is an acceptable ratio
  • links that are placed in the front 1/4 to 1/2 of Tweets perform much better than links posted at the end
  • when retweeting, manual retweeting is the best (as opposed to just hitting the retweet button)
  • try saying something like ‘thanks for following’ or ‘let us know what you would like to see from us on Twitter’

Direct Messaging – careful!

  • often seen as spam
  • don’t push the sale right off the bat
  • can only DM people that you follow and that follow you back
  • is a great tool to determine best times to Tweet
  • can schedule posts for your to ensure maximum effectiveness or can opt for ‘post now’
  • downside, can’t choose the scheduled time to Tweet

Shelf life of a Tweet is only 3 hours

  • Ok to repeat Tweets to ensure that the Tweet receives maximum visibility (but don’t over do it)

Third Party Tools

  • free
  • excellent for shortening links and tracking clicks


  • basic version is free
  • can manage multiple Social Media accounts, monitor tweets, mentions, retweets, topics, hashtags


  • free
  • best time to tweet
  • how often your followers tweet
  • languages
  • great insights
  • time zones locations


  • free, don’t have to log in
  • see who is talking at you, to you
Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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