Digital Marketing Insights

A few posts back – November 4, 2013 to be exact – I talked about how using quality images make your web design shine. And the same statement has to be said regarding our most recent responsive web design project. If you don’t believe me then stop reading and go take a look at the new G and S Landscape and Excavation Services website NOW…

…welcome back. So, agreed?

The Website Project

You can see that there is an array of beautiful images strewn throughout the website – especially their Services and Portfolio pages. However, in my opinion, it’s the images used on their homepage – in the banner area – that creates an awesome first impression.

As with most websites, the homepage is the most visited page on the website. So, here’s a FREE tip for you – make sure you treat you homepage like you would if it was the front door to your house or store. It needs to be clean, tidy, and make a lasting impression. And that’s exactly what G and S Landscape are doing with their new website homepage!

The Homepage

G and S Landscape are using the banner area of the homepage, along with other areas, to showcase the quality of their landscape and excavation work.  I know if I was looking to find a company to perform some landscaping work (which I’m not, since I live in an apartment – sorry G and S!), and I came across this website then based upon what I am seeing I would definitely give them a call.

Managing Content

The new website has been built upon a very easy-to-use and customized content management system to enable G and Landscape to manage and maintain their website content. Within this system a series of different modules have been developed for the website, including:

  • a photo gallery for their Portfolio page so potential clients can see what level of projects G and S Landscape have completed, along with a collection of images for each.
  • a rotating banner – as previously mentioned – that cycles through a series of images that are currently displayed on the homepage.
  • integration of a link to their Facebook page.

Responsive Web Design

A brand new feature for the G and S Landscape is the use of responsive web design. As I’m sure most of you know our modern world is mobile. Therefore, the last thing anyone wants to do when they’re on the move and trying to search for information online, is deciphering a non-mobile friendly website on their smartphone. But with responsive web design it means your website – and in this case the G and S Landscape website – will adapt to whichever device it is being viewed on.

So say goodbye to what is the “pinching and zooming” headache and instead say “whatsup?” to the bliss that is scrolling through a website with just your finger or thumb.

What are your thoughts on the new G and S Landscape website and their use of great imagery? Feel free to leave your comments below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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