Digital Marketing Insights

When George Reddekopp bought Heat Tech Remediation a few months ago, the company didn’t have a strong online presence. When potential customers visited his site, he needed people to understand he was the bedbug’s arch nemesis. So how was he going to achieve this? Well, by creating a kickass website that’s how.

There was just one problem, with Heat Tech Remediation being a small business and offering one specialized service he wasn’t sure he’d have enough content to fill a full website. So we assessed his needs and goals it was decided that a one page website would work best for his business. We created a single page website that included essential information about his company and the service they provide, as well as contact information, a contact form and great visuals. Everything a potential customer would need to get rid of bedbugs right at their fingertips.

Single Page Websites

Now, a one page website is not for everyone. But if you are a smaller business and are looking for a basic web presence then a single web page website might be right for you. You should start by evaluating your business and determining what your needs are. Here are a couple of things you will want to take into consideration.

Content

How much content will you need on your website? If you are a smaller business then you may not have enough information to fill 5-10 pages with content. If you only have a few sentences on each page this can make your website look unfinished which won’t create a very good first impression on your visitors. Also, if you have less than 250 words per page this can have a negative impact on your search engine rankings.

Offer

What does your business offer or sell? If it’s a single product or service then a one page website may be a great option for you. Consumers nowadays are busy so get to the point and show them exactly what you want them to do or buy right off the bat. If you have multiple products or services then a full website is going to be a better option for you.

Before you go and get a one page website designed, make sure you understand your business’ needs and goals to determine if a single page website is best for you.

Alright, now go ahead and check out the Heat Tech Remediation website and feel free to contact them if you need more information on the service they offer!

admin
Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.
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