Digital Marketing Insights

Have you ever stopped to think whether your content strategy has been effective so far? When we say effective, we mean has it helped you engage your audiences, bring people to your brand website, or increase sales in any way? However well you design your content, (blogs, videos, guides, and eBooks, etc.) you will not know if it’s effective unless you check the results.

So the big question here is how to find out if your content is effective? Well, to answer this we will share with you a few basic ways in which you can measure content effectiveness.

1. Blog Comments/Social Shares

Nowadays, every website has their own blog section where a company can share informative content with their visitors. One of the main reasons for posting blogs frequently is to help generate leads and to entice visitors hang around your website for a longer time.

If you have a blog section on your website, ensure that you add social sharing buttons at the top and a comments box at the end of the articles. In this way, you can easily understand whether the content in your blogs has been effective in engaging your audience by checking the number of comments or shares it has received.

2. Social Analytics

The next best way you can check whether your content is effective or not is by closely monitoring the social media pages of your company. Being active on social media does not mean that you should keep curating or posting content every minute. You have to share content which actually captivates and adds value your audience.

When you share fun and interesting posts on your social media channels, you are bound to see plenty of likes, shares, retweets, comments, etc. for those posts. So instead of continuously sharing dozens of posts every minute, focus on sharing posts that are relevant to your audiences, if you want your content to be effective.

3. Google Analytics Reports

Whether you want to check the effectiveness of your content or even your entire website for that matter, then Google Analytics is one of the most valuable tools at your disposal. Once you have signed in to your Google Analytics account and have linked the tracking code to your website, you will have access to a host of information that can help you find out if your content is effective.

Various types of data like conversion rates, time spent on a page, and percentage of unique visitors can help you easily determine whether your website content is effective or not. For instance, if the time spent on any particular page is high, then it would mean that the content is shown there is more appealing to your audience as compared to other pages.

Did we answer your question?

We hope that the information provided here has helped you understand what you need to do to check if your content is effective. You basically need to focus on providing quality content to your website visitors if you want them to stick around, so keep in mind while designing your next content strategy.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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