Digital Marketing Insights

To make your website easy to find and give your visitors a great user experience, it’s essential you optimize your content. To do this, one approach would be to review your entire website and begin optimizing each page. However, if you tried tackling this all at once, you could be busy for days! Therefore I don’t recommend you use that method. Instead a much better way would be to tackle the optimization of your website content one page at a time.

Following are 4 quick steps you can take to optimize a page of content in just 10 minutes:

1. Check how fast your web page loads

Let’s start with a fact, “47% of consumers expect a web page to load in 2 seconds or less.” If the web page loads too slowly, they are far more likely to go somewhere else, such as your competitor’s website. You definitely don’t want that. Slow load times can be a result of a web page being image heavy or having a complicated format.

To solve this, find out which images are slowing down your webpage and take some of them out or simplify the format.

2. Make sure the content focuses on a single topic and at an ideal length

If the web page’s content covers more than one topic, split it into two or more pages, each focused on a single subject. If the content is more than 1000 words, cut down on the amount of content, but don’t make it too light. Search engines like web pages to contain at least 400 words of content. Ensuring each page on your website focuses on one topic and is around 400-1000 words in length will help to make your website more user-friendly.

3. Add internal links throughout the website

Internal links are important for both search engine optimization (SEO) and creating a user-friendly website for your visitors. Internal links are meant to make website navigation easy, so only link one web page to another if you feel it adds value for the user.

When it comes to SEO and ensuring your website is found, make sure the web pages that you want to rank highly have a greater amount of internal links connecting to them. Also, ensure there are no broken links on your website as this will have a negative impact on your search engine rank.

4. Add a simple call-to-action to the web page

A call-to-action is a button, image or linked line of text that encourages visitors to perform an action on your website. Visitors to your site won’t know what you want them to do unless you tell them.

For example, you might want them to sign up for your weekly newsletter. To get them to perform this action you can simply add a sentence to your content such as, “For more information on X topic, be sure to sign up for our weekly newsletter.” Then link the “sign up for our weekly newsletter” phrase to a landing page where they can do just that. Calls-to-action let your visitors know what you want them to do and help to guide them through your site.

You can do any combination of these recommendations and you will have a web page with better optimization. If you do this one page at a time a couple times a day, you will have a better performing website in just a couple of weeks. So why not give your website the boost it deserves 10 minutes at a time!

What other quick tips do you have for optimizing your website content? Share them below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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