Digital Marketing Insights

You know how you feel after you skip exercising, even if it’s just a few days. Or how you feel all day when you forget to brush your teeth before work. How about those times when you’ve neglected to do your laundry, and now your mom’s the only one who still stands beside you.

Your website is a lot like you. In fact, it’s a digital representation of you.

And it needs to appear online like someone cares about it.

As an online marketing agency, we often get asked “How do I stay fresh online?”

Here’s the secret. Staying fresh online is like staying fresh in real life.

1. Starting the day fresh

To stay fresh, start your online routine (your allocated daily, every other day, or weekly time to online efforts) by cleansing your online presence. Clean out any spam comments on your website or blog. Clean up your social media inbox and notifications by responding to audience posts and requests online. Let’s hope it’s not THAT bad, but if necessary, clean out (or get help to remove) any malware or bugs.

2. Deodorize

You should regularly manage your online reputation by responding to unpleasant comments and posts. Having a predefined recipe to handle negative mentions online freshens the air more quickly and easier.

3. Dress fresh

To make your website fresh 2 death, ensure that your site is fully dynamic, perhaps through a custom content management system, that will allow you to change its clothes regularly, so to speak. If you are able to easily make changes to your website, you can test what works better.

4. Keeping your orifices fresh

Up there with some of the most important things to do daily is brushing your teeth. While people cannot smell your bad breath online, your stale content might be leaving a bad taste in your visitors mouth. The number one tip for staying fresh online is to have content (both new and repurposed) ready to be published on a set schedule. Finding content to repurpose is similar to flossing your back teeth, you will have to dig deep in the back and pull out morsels worth republishing.

And we all know that Q-tips are supposedly bad for our ears, so find a way through your personal potato patch and put your ear to the streets. In addition to just pushing things out there onto the world wide web, the freshest ones online are those who also pull things in by listening to what is going on online.

5. Exercise

You exercise your body to stay fresh for the significant and/or insignificant others in your lives. Your website is the same except, in this case, you are working and optimizing your content to sustain and improve your website health.

How do you stay fresh online? Leave your tips in the comments section below.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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