On June 5th, Mouneeb presented Email List Building 101 to a full house at Innovation Place with Guy Steeves of Constant Contact. After breakfast and a bit of networking, Mouneeb, Guy, and the attendees Discovered Email Marketing. Mouneeb’s presentation can be viewed below. We’d like to thank Guy for coming all this way to present, and Innovation Place for co-hosting. Guy’s presentation is available here.
10 Ways to Build Your Email List
There are many ways to build your email list, but ten of 2 Web Design’s favourites are:
- On business cards
- Through traditional advertising
- With event sign ups
- On social networks
- On your website
- With your email signature
- Through lead generation offers
- Ask for it in person
- Through your client database
- With contests and deals
10 Best Practices
- Personalization – making it appear that you are not sending a mass email
- Targeting specific segments of your list that would be interested in specific content
- Nurturing prospects into clients, and clients into referral machines
- Encourage social sharing
- Producing mobile friendly content
- Lead the way with CTA’s! Show your audience where to go and lead them to deposit their email within a lead generation form.
- Be engaging and useful
- Don’t include spammy words, phrases or punctuation
- Follow CASL by allowing your subscribers to easily opt out and by asking for permission
- Track and measure your success with analytics
- Optimize with A/B testing – figure out which areas you could improve by providing different copy to your audience to see which performs better
Winning List Building Formula
What are your list building secrets!? Let us know in the comments box below.