Digital Marketing Insights

If you have a website for your business, you must have definitely made, or at least thought about making a mobile version of it. And why wouldn’t you? Nowadays, surfing the internet on mobile devices is more convenient as all the latest mobiles and smartphones have an internet access feature. In fact, as the sales of mobile devices keeps on increasing every day, so does the number of mobile internet users.

However, you cannot expect your website to start ranking just by converting your old website into a mobile-friendly format. While this does help you rank better, there is one more thing that your website needs to do. That is, deliver a good User Experience (UX) on mobile devices. Here are some reasons why we think your website needs to give mobile internet searchers a better user experience.

1. Improved Rankings:

Google, being the most popular search engine would want to give their users nothing but the best. And this includes the best user experience. Your website might have high-quality content that is relevant to what your audience is searching for, but if it does not provide a favourable user experience, it will lose out on rankings.

2. More Visitor Conversions:

It is very likely that most of your customers are mobile internet users. So when you improve your mobile website’s user experience, people will visit your site more often to browse through the products or services you have to offer. Thus, these visitors will find your website more interactive and helpful thereby increasing the chance of you converting them into your customers.

3. Establish Brand Image:

Mobile websites that deliver an awesome UX are always remembered by internet users. They will keep coming back to your website and not even think about visiting a competitor’s site. By giving your website visitors an amazing user experience, you ultimately establish your brand’s image in their minds and hearts.

Let us know your thoughts on the Importance of User Experience on Mobile Devices in the comments section below.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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