Digital Marketing Insights

If you have been paying attention to the latest internet trends, then you will be aware that 90% of online engagement is now through images and videos. In fact, just ask ardent users of social media – I’m sure they will all easily attest to that fact. Even companies are now recognizing the potential of engaging customers and prospective customers using online video, either on their website or as advertisements on YouTube.

The challenge, however, has been in identifying the best possible approach and measuring the impact it will have on business. Sure, the goal is to continue to improve your conversion rate from site visitor to customer, but this means your website has to constantly engage (and retain) the user. So, how can you achieve this?

You could easily litter your website with short amateurish videos or poorly taken images, but this isn’t recommended at all. Instead, you need to offer your website audience quality online video content. This will ensure they remain engaged with your website and more importantly encourage them to do business with you. In order to do this, just follow some of these tips on how to better engage your website audience with quality video production.

Why video as a tool for user engagement

The world is becoming fast paced and due to this people would rather not read. Well they do, but since they wish to save time to conduct other affairs, they would not like to waste time reading a lot of information unless it’s engaging. This instead has led to the rise of being told information. Information can now be easily told in a 5 to 10 minute video passing on all the relevant information that would have taken pages to read.

Time saving effect

Sure, you can spend your time browsing websites reading and learning about companies, their history, their services, and staff. However, the down side will be if they do not offer what you are looking for then you’ve just wasted your time gathering irrelevant information. Instead, by embedding a video on your website homepage, it does more to attract and retain visitors to your website rather than having multiple pages about the company.

Optimization of video content

Just as optimizing your company’s website SEO, you need to optimize your video content too. Users who encounter your unique video ads on YouTube, and do not know your business, can watch a short video that explains the product and/or service and the advantages of using it over a rival’s. This type of video will certainly engage any new site visitors, as well as retain existing customers as they can attest to the quality and reliability of the product and/or service.

Optimized video title and description

As YouTube is the second most popular search engine in the world (which is owned by the MOST popular search engine in the world), it only makes sense to optimize the title and description of your video. Make sure it contains any and all keywords or variations of it that will help drive traffic back to your website, and hopefully turn those leads into customers.

Viewer comments

Just like reading a user review on Amazon, by allowing users to leave comments on your video it lets potential customers know how great or bad your service and/or product is. And the more positive comments there are, they more chances you will attract more customers. However, it is also essential that if a user leaves a question then they will require an answer. So answer it! Whatever you do, don’t ignore them. If you do then you run the risk of giving the impression you don’t care what your customers have to say.

Do you agree with the tips mentioned above for increasing user engagement with quality online video production? Or do you have more ideas of your own on how to do this? If so, or if you have a question, then leave them in the comments section below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

Get the latest digital insights in your inbox