Digital Marketing Insights

Valitas Capital Partners are a Toronto based financial advisory firm who assists sellers and buyers of businesses. They approached 2 Web Design to completely revamp their existing website into a professional, approachable, and personable online representation of their brand, to implement advanced lead generation strategies, and to develop an informative, educational content hub for their audience. We made Valitas’ site accessible on-the-go via a mobile-friendly responsive design, which contributes to their main goal of the website refresh: improving and maintaining communication and interaction with existing and potential clients.

Advanced Lead Generation Strategy

To improve interaction with potential clients, we set up Valitas with various custom designed call to actions and lead generation forms including:

  • set up of landing pages with downloadable content
  • embedding of sellability score information
  • ability to subscribe to Valitas publications
  • downloadable vCards to easily save contact information
  • integration of Zoho CRM

Content Rich Site

On the other side of the spectrum, to maintain communication with existing clients and to help position Valitas as an authoritative thought leader, we designed a hub of educational resources and content including:

  • blog with social sharing capability of articles
  • informative publications with valuable content
  • business assessment tools
  • access to videos and webinar recordings

Online Identity

Overall, Valitas’ vision was to create trust with their audience by highlighting their professionalism and expertise. Their professional presence is emphasized by providing information about:

  • the teams transaction experience
  • expertise of team members via portfolios
  • services offered (including business sale advisory, proprietary acquisitions, and financing)

Check out Valitas Capital Partners website redesign to see all it has to offer! We’d love to hear from you. Let us know how you think we did in the comments box below.

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Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.
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