Digital Marketing Insights

One of Saskatchewan’s leading and privately owned restoration companies, Saskatoon Fire & Flood prides itself in bringing immediate relief and response to disastrous emergencies throughout the province. Offering 24-Hour emergency service, 7 days a week–Saskatoon Fire & Flood’s mission is to bring their customers home or business back to its original state, quickly, smoothly and with as little discomfort as possible.

Mobile-Friendly Website Redesign

The main goal of Saskatoon Fire & Flood’s website redesign was to provide their customers with an fast loading, user- and mobile-friendly website. Glenn wanted his clients to be able to contact him immediately, should disastrous emergencies occur. This mobile-friendly website design was created utilizing Responsive Web Design–namely, designing page layouts to fully adapt to various screen sizes. In addition to improving the front-end user experience of the website, 2 Web Design boosted the back-end administrator experience as well.

Dynamic Content Management System

The Rotating Services Banner is a great way to highlight the main areas of Fire & Flood’s repair expertise — including Water Damage, Fire Damage, Wind and Hail Damage, Vandalism, Odour Control, Vehicle Impact, Mould, Asbestos, and General Contracting. These main areas are entered by Glenn into the Services Banner component of the CMS. He can add new services, manage existing services, and delete services. The Services Banner component also allows the uploading of unlimited associated photos.

A Partners / Memberships Rotating banner section was developed to emphasize Saskatoon Fire & Flood’s various related associations. These associations and certifications put the spotlight on Fire & Flood’s standards and quality of work. The Partners banner is displayed on the home page of Glenn’s website. The CMS gives him the ability to add new partners (including logo and link to external website) and to hide partners without deleting them–storing them for future reuse or reference.

To build credibility, Glenn needed to add a Testimonials section into his website to display the customer feedback he has received over the years. The Testimonials section is  extremely powerful, designed to promote Glenn’s business and brand through acting as an online form of “word-of-mouth.” The Testimonials component is managed from within the content management system that we custom designed for Saskatoon Fire & Flood. Glenn has the ability to upload and categorize (commercial or residential) testimonial descriptions and photos. The testimonials display in the footer of every page of the website. They rotate depending on which page you are visiting.

Assisting with generating more leads for Saskatoon Fire & Flood, is their new Quick Contact Form that appears on the right side of every page to capture information from website visitors on any page. This form makes it very simple to contact Glenn and the team at Saskatoon Fire & Flood.

Social Media Integration

We also helped Glenn integrate his Twitter account feed onto his website to display his latest tweets right within the website! We were able to assist in integrating Saskatoon Fire & Flood’s LinkedIn and Facebook as well.

Head on over to Saskatoon Fire & Flood‘s redesigned website and let us know how you think the team did by leaving a comment below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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