For regular readers of our “design work” blogs, you know the setup. I introduce the company, then regale you with a summary of who the company is, along with our involvement in the project. However, I’m changing it up. Why? Well, for a couple of reasons.

Firstly, I have provided a detailed case study of the Neechie Gear responsive web design project (including information on the Shopify system) on our Portfolio page. Therefore, if you’re really interested in how we took the Neechie Gear website from being good, to being AMAZING, then go ahead and have a read of that.

But secondly, whether you’ve heard of Neechie Gear or not, once you watch the video – which I’ve placed at the bottom of this post – you’ll soon realize that I don’t need a lot of words to write about who Neechie Gear is. Their video does an extremely good job of that on its own.

So, go on, watch the video and then go visit the new Neechie Gear online store.