If you only read one thing today, make it 2 Web Tues! Covering what you need to know this week in online and digital marketing news. Just 2 minutes to get caught up on the latest happenings, published every Tuesday at 2:22 by 2 Web [Ep 6].
LinkedIn Flips the Script
Nov. 4, 2016 – I remember back in the day when you got to go to work with your parents. Now, LinkedIn wants you to bring your parents to work with you. And I say “WHY NOT?”
What a great opportunity this is to engage your staff and build an extended family within your workplace. Or just take this opportunity to make note, some innovative and clever employees might take it upon themselves to bring some additional helping hands this Friday! Don’t say I didn’t warn you!
Twitter Builds a Better Customer Experience
Nov. 1, 2016 – Twitter launches convenient new direct message templates and quick replies to help businesses provide a full-service experience with reduced wait times.
If you’re active on Twitter and provide support to your clients, you may as well set up a welcome message that’ll automatically respond to direct messages for you. You could also work with your web developer to customize their API to provide even more messaging solutions.
Instagram Ups Their E-Commerce Game
Nov. 1, 2016 – Instagram experiments with in app shoppable tags for a limited number of partners and only in the U.S. Providing a streamlined experience, these tags will allow users to make purchases directly in the app. ⭐️ Gold star for convenience!
This (echoing Pinterest’s Buyable Pins) is a powerful tool for any discovery period of a customer journey. Heck!, my guess is that they didn’t even know they wanted to buy [insert item] until presented with the easy option to do so!
It’s Official. Mobile Rules!
Nov. 1, 2016 – StatCounter Global Stats announced that in October mobile and tablet internet use exceeded desktop use, worldwide, for the first time ever.
Thankfully I am not the only one preaching for mobile friendly websites. Just do me this one favour and check out your website on a mobile device and see how it looks. If it makes you want to turn away in disgust, well…maybe it is time to upgrade!
Vine Bites the Dust
Oct. 27, 2016 – Vine announces they will be shutting down their 6-second looped video streaming service Vine. If you don’t use Vine or haven’t heard of it, you’re probably asking yourself, why does this matter to me? Well there are two reasons:
I see it as a little precautionary tale about building your castle on borrowed land; you should try drive your traffic back to an online property of your own.
It’s wild out there. In this battle of survival of the fittest, we can deduce who the weakling was. But on the other hand, those that are quick to adapt to and evolve with change should do well.
Until next Tuesday…
Hopefully, these news bytes will help you keep your online presence in tip top shape! If you love these updates, please share it with your friends on Facebook!
What news have you found to be game changing this week? Please feel free to share in the comments.
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Juicy Bonus!
For being a such a great reader and making it all of the way down to the bottom of this page, I’d like to invite you to register today for our Let’s Talk Google event on November 24, 2016 in Saskatoon, Saskatchewan! We’ll be covering a ton of new content about the Google Game in 2017.
