Digital Marketing Insights

Partners FOR the Saskatchewan River Basin is a non-profit organization promoting stewardship and sustainability of the Saskatchewan River Basin since 1993. Their main goal as an organization is to promote sustainability through awareness.

At 2 Web Design, one of our main goals is to foster relationships with our clients and continue to help them deliver the best digital experiences to their users. Partners FOR the Saskatchewan River Basin have been a client of ours since 2009. Back then we did a state of the art website that took their online engagement to new heights. Now 6 years later it was time to revisit their online presence and make use of new design trends so they can repeat history, but in a stronger way. The key goals in this website refresh project were to increase usability, communication, and engagement with their target audience and also to make maintaining the website easier for administrators.

We gave them a fresh design which highlights the beauty of the River Basin area through a rotating banner, which is complimented with a nature colour theme. We increased the user friendliness of the site by improving the site information architecture and navigational structure. To boost communication and engagement with their audience, we integrated social media channels such as Facebook, implemented simple Call-to-Actions such as “Join PFSRB” and a Contact Us form.

In the back-end of this website (a.k.a. in the content management system) we integrated their interactive flipbook.  We also added features and enhanced the flexibility of some existing features to improve the lives of Partner FOR the Saskatchewan River Basin administrators such as the ability to:

  • publish multiple events and announcements
  • update and manage Team Page listings
  • upload PDFs for target audience downloading

Check out the newly redesigned site for Partners FOR the Saskatchewan River Basin and let us know how you think the team did by leaving a comment in the box below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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