Digital Marketing Insights

Going once, going twice… sold!

PBR Auctions is Western Canada’s leading liquidation facility and is located in Saskatoon. The company started as a joint venture between Rob Roy Trading Co. and Saskatoon Auction Mart in 1992 and has been steadily growing ever since. The facility houses two full sized auction rings (one for liquidation sales and the other for auto sales), a 400 square foot store, a higher end inventory boutique and a warm/cold storage warehouse.

So what type of auctions does PBR hold at their facility exactly? Here’s a quick list of their main auctions, including dates and times:

  • Liquidation Sales – There are 3 sales a week (Mondays at 5:00pm, Wednesdays at 5:00pm and Saturdays at 9:00am). At these auctions you will find new and used household and work related items.
  • Farm and Industrial Sale – This sale happens the last Saturday of every month. Here you will find farm machinery and other industrial goods, which makes this sale perfect for farmers, contractors, suppliers and dealers.
  • Auto Auction – This auction happens every Saturday at 9:30am. If you come to this auction you will be sure to find great deals on used vehicles! Also, if you’re looking to sell a vehicle they can help you out as well.
  • Online Webcast Auction – This online auto auction is held every Saturday. Registration is required one week before the auction and you will be able to see photos of the vehicles and purchase them online during the auction. Here will you find PBR’s regular selection of trucks, vans, cars and SUVs and occasionally you will see units from Sask Government, CN Rail, Cameco, and Sask Power.

Web Design

PBR was looking to revitalize their existing website and wanted to bring the auction online to their audience. They were already selling vehicles online, but they wanted to offer more products for their customers to buy and/or bid on in this space. They also wanted a site that provided their customers with greater information regarding their products and service, and was easy to use.

Taking their needs into consideration we developed an online product catalog with auctioning functionality so their customers have the ability to buy and/or bid for products online. The custom auction system is easy-to-use and makes buying and/or bidding for products extremely convenient for customers.

And of course, the website was developed responsive. So whether their customers are browsing and bidding on products using a desktop or mobile device they will be sure to have a great user experience.

Interested in checking out an auction at PBR? Then I encourage you to head on over to their new website and check out what they all have to offer online! OR, go check out one of the auctions taking place at their facility located at 105 71st street west.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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