Digital Marketing Insights

Locally-owned and operated, Brunskill Pharmacy has been an integral part of the Saskatoon community for over 25 years. Their success can be attributed to the fact that they’re not your average pharmacy – they carry a lot more than just pills, they stock confectionaries, groceries, cosmetics, office supplies, unique gift ideas and so much more! Brunskill Pharmacy goes a long way back with our team at 2 Web Design.

Back in 2008, the team at 2 Web Design helped Brunskill Pharmacy get their new website online. Below is a screenshot of the classic:

Brunskill Pharmacy - before website refresh

So this year, our creative team went back to the drawing board to once again define the vision of a new website that would deliver a superb user experience. The result was a nicely done responsive design, a blog to feature their community news articles and a form that will take in prescription requests from any device accessing the site.

Let’s face it, a lot has changed in the past 7 years and the website really needed a facelift. Therefore, one of the main tasks of a website redesign was to re-organize the current content, while allowing new content to flourish and get recognized. The access to Brunskill Pharmacy’s contact information was improved by placing it in prominently in the header. The promotional section allows the administrator to easily and visually highlight any promotions, offers, and sales that they have. The responsive design allows the site to be viewed on any screen size on any device.

Brunskill Pharmacy is very excited that their friendly neighbourhood pharmacist, Ron Mack, is going to be blogging. Blogging is a great avenue for Ron to connect and interact with his clients. To increase user engagement, social media sharing capability was adding to Ron’s blog.

A key objective of the website was to make it very user-friendly for people to submit their prescriptions. This was done through the use of an easy-to-use prescription form that facilitates interactions between website users and pharmacists so they can request a refill, schedule a pick up – no waiting and no fuss!

Have a look at the newly redesigned Brunskill Pharmacy website and let us know how you think the team did!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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