Digital Marketing Insights

[Ep 38] News this week! Google Maps added Canadian Indigenous Lands, Snapchat now lets users deign their own Geo-filters, LinkedIn made it easier to manage connections, and Facebook and Instagram introduced new features to help out businesses! Make your mark in the digital world around you in just 2 minutes with these bytes. Every Tuesday at 2:22.

Google Maps Adds Canadian Indigenous Lands

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June 21, 2017 – A seven-year collaborative effort between Indigenous communities across Canada and Google Earth Outreach has led to 3000 Indigenous Lands being added to Google Maps and Google Earth.

In fact, Indigenous communities can add or edit the information via Base Map Partner Program and individual community members can also use the Send Feedback tool to add and edit essential information on Google Maps.

Google hopes that this will preserve knowledge and to update Google Maps to reflect federally-recognized Canadian territories.

We hope that! Superb initiative Google.

Design Your Own Geo-Filter in Snapchat


June 28, 2017 – Starting last week, you can now create filters right in the Snapchat app, and customize them with many of the same Creative Tools available to decorate Snaps!

You heard it right 😀

And it’s super easy. Simply –

  • Tap “On-Demand Geofilters” in Settings
  • Pick a theme for your filter and add personal flair with text, Bitmojis, and Stickers.
  • Choose where you’d like your filter to appear and when.
  • You’ll hear from Snapchat when your Geofilter is approved to confirm payment and details.

Unfortunately, is it a paid feature with pricing starts at $5.99 (US). But is totally worth it to market your events or products.

LinkedIn Introduces New Features


June 29, 2017 – LinkedIn has brought some really cool features to make it easier to manage and increase our interactions. Here are a few you should try right away

  • Check out when you met someone through your connection history

Simply go to a connection’s profile and click on “Contact and Personal Info” to see when you first connected. This is a great way to add some personal detail when you reach out.

  • Get to know who’s searching for you

With Search Appearances, you can see how many people found you in search, as well their companies and job titles.

  • Customize your profile

You can now reorder the experience section of your LinkedIn profile, add images to any comment you post and respond to messages in a timely manner using quick reply suggestions.

Ok, I am testing these out right away!

Instagram Gets the Safety Filter


June 29, 2017 – Instagram has now launched a filter to block certain offensive comments and a spam filter in nine languages. This will help keep Instagram a safe place for businesses to express themselves and share their stories with the world.

To access it, click the “…” settings menu from the profile and scroll to tap “Comments.”

The filter is currently in English only, but Instagram has promised to introduce it in more languages over time. The best thing about this filter is that business profiles can now reduce the spammy comments with ease.

Find Wi-Fi Everywhere in the World with Facebook


June 30, 2017 – With this is new “Find WiFi” you map the closest connections when your data connection is weak.


  • Open your Facebook app, click on the “More” tab and then “Find Wi-Fi.”
  • Once in the “Find Wi-Fi” tab you may need to turn it on.
  • You can then browse the closest available hotspots on a map, and learn more about the businesses hosting them.

This is definitely my favorite byte of the week.

Until Next Tuesday…

Hopefully, these news bytes help to take your digital marketing to the next level! Subscribe to our free monthly newsletter.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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