Digital Marketing Insights

One of Canada’s leading privately owned and premier retail business, FFUN Group offers a full line-up of fast and FFUN cars, trucks, SUV’s, boats, ATVs, and motorcycles. In an effort to expand their market share, FFUN Group has recently stepped up their service game, adding FFUN Credit to their roster. FFUN Credit allows you to apply online for a credit check to get you approved for a loan.

FFUN Credit’s key goals in this new website design project were to allow interested customers to easily apply for credit, provide expert advice, and to take their online marketing to the next level. 2 Web Design created a fully responsive, professional, and action orientated website with the following features:

Generating Quality Leads

FFUN Credit wanted to make it fast and FFUN for users to apply for credit. So we developed a user-friendly and interactive online application form that allows website visitors to simply click a few times, enter a bit of information, and submit their application for approval. These applications are emailed directly to a set representative for processing. Shortly after an authorized representative will contact the individual with an update on their application.

Expert Advice

To help position FFUN Credit as a leader in their industry, we set them up with an Expert Advice column. They are able to use this Expert Advice section like a blog, to post articles, company announcements, and latest news. While FFUN Credit COULD technically update the blog themselves, they opted to work with 2 Web Design to help manage their online marketing.

Flexible Content Management System

In the event that FFUN Credit WOULD like to be able to manage their website content in the future, they have full access to the flexible and custom content management system (CMS). This CMS allows website administrators to control most front-end website content, from the back-end.

The CMS also allows parts of the website to be hidden from the front-end website. For example, we developed a Testimonials component for FFUN Credit that is inactive at the moment. In the future, when they have testimonials to upload, this section of the website will appear. The CMS works the same for social media channels. The functionality to integrate ALL social media networks exists within the CMS, but only the ones with active social media channel links will appear on the front-end. This allows the website to grow with the business.

Next Level On-going Strategy

In addition to working with FFUN Credit on managing their online presence, we are also working with them on managing and optimizing their online marketing, on-going social media, and paid advertising strategies. The additional assistance with their digital marketing is going to really help drive an increase in traffic to their site and to generate additional leads for the company.

Now if you’ve got a moment to spare, please cruise on over to the new FFUN Credit website. Take a look around and let us know what you think in the comments below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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