Digital Marketing Insights

[Ep 11] Upgrades to Instagram, reCAPTCHA, and Pinterest, suggestions of engaging content, and free resources. Just 2 minutes to get caught up on all the latest in online and digital marketing news, published every Tuesday at 2:22.

LinkedIn Study Shows How to Create Engaging Content

Dec. 6, 2016 – LinkedIn surveyed over 9000 members to see why content works and what topics boost engagement.

The results revealed that focusing on these top 5 points should make your content very engaging, according to the study:

  • It’s educational or informative
  • It’s relevant
  • To stay on top of the latest trends
  • It’s inspiring
  • It helps with skill development

For more details check out their infographic.

Instagram Releases New Tools to Turn Down the Noise

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Dec. 6, 2016 – Instagram launches ability to turn off comments on any post as well as ability to “like” comments to show support and encourage engagement.

I would say that generally, disallowing a dialogue or engagement with fans is not a good thing, but occasions may present themselves where you may find this feature useful.

Google Makes reCAPTCHA Easier

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Dec. 3, 2016 – Google announces new “No CAPTCHA reCAPTCHA” which makes it easier to confirm that you are not a robot, and as a result will get you to the website, the information that you are looking to A LOT faster.

What perfect timing! This new reCAPTCHA is mobile-friendly, of course, making it super user-friendly as opposed to trying to solve the old style-squished up mysterious text. Talk to your web developer to get the new API installed today.

Twitter Suggests Using Moments to Celebrate Your Year

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Dec. 1, 2016 – Twitter demonstrates how to collect a years worth of your brands most memorable tweets to create a Moment to celebrate and showcase the past year.

Definitely something you could look into doing if you’ve been active on Twitter all this year and have some spare time this holiday season (ha!)

Pinterest’s Promoted Pins Available in Canada

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Dec. 1, 2016 – Pinterest begins allowing local Canadian companies to promote pins or advertise on the network.

Whether you pay to play or not, there is a ton of potential on Pinterest, as a user to explore, but more importantly, as a brand to grow awareness as more users see your pins than just your direct followers.

“Every day, Pinners in Canada save 3.9 million Pins @Pinterest #Canadian apple-touch-icon-192x192#marketing” Click to tweet

ProfitBooks’ Amazing List of Free Tools

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ProfitBooks releases list of 25 free tools for business owners! Topping the list include some of the regulars such as Google Analytics and Google My Business. Some of the ones we’re digging at 2 Web include Google Trends, Correlate, and Digital Garage.

Pinterest Introduces Rotating Showcase

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Nov. 30, 2016 – Pinterest adds new feature to business pages that allows you to select up to five boards or Buyable Pins (U.S. only!) to be showcased or featured on your profile.

You could showcase a new set of boards weekly or monthly to shake things up or to go with the seasons. Or else you could use it to feature product launches or client success stories.

Facebook’s Top Highlights for November

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Nov. 30, 2016 – Facebook releases round up list of new features and innovative advertising opportunities that hit the networks (FB and Insta) this past month.

Everything you need to kick 2017 off on the right foot such as new consumer research and tools, e-courses and creative hubs that’ll inspire you to expand your reach and to take your digital marketing to the next level.

Limited Seats Remain!

letstalkgoogle2

Thursday we will be hosting a session that’ll show you everything you need to know to stay on top of your digital marketing game for 2017. It’s free to attend and we will be providing some refreshments. Register today!

For more information on the session please feel free to check out our blog article about it, Brace Your Website.

Until next Tuesday…

Hopefully, these news bytes will take your digital marketing to the next level! If you love these updates, please share it on Facebook!

What news have you found to be game changing this week? Please feel free to share in the comments.

RELATED CONTENT:
Let's Talk Google - Brace Your Website for 2017 
Evolution of Google & How it Impacts Your Website slide deck
Let's Talk User Experience

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Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.
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