Digital Marketing Insights

As many consumers are now researching companies online before deciding to do business with them, it is more important than ever to have an online presence. A great website will attract potential customers to your website, whereas a poor website can steer those customers straight to your competition.

When choosing a company to develop your website there are many factors to take into consideration. Therefore, I’ve created a simple 5 step guide to help you choose a great website development services company that will help your business succeed online.

1. Explore the Company’s Website

This may seem like common sense, but taking a few minutes to look over their website will give you a great first impression of the type and quality of work they produce. If their website grabs your attention and is easy to use, then they shouldn’t have a problem creating a great website for you as well.

While exploring their website you will also want to find out how long they’ve been in business, their experience level, and if they’ve won any awards. An award-winning, experienced website development services company should be able to create a high quality website that will inform, engage and convert your audience.

2. View Their Portfolio

Once you have reviewed the company’s website, check out their portfolio. Evaluate the quality of the websites they have designed for other businesses and ensure they put as much time and effort into others’ websites as they have their own. Looking at the past websites they have developed will give you a better idea of their style and the type of work they produce.

Are the websites they’ve created attractive and easy to use? Do they inform, engage and convert the audience? If yes, then you’re headed in the right direction.

3. Look for Reviews and Ask for References

Once you’ve decided you like the work the company produces you can dig a little deeper and find out what past clients have to say about the company. See if there are any reviews or testimonials on their website from past clients about working with them.

Along with these reviews, you want to contact the company to ask for references. If they have produced quality work and have good relationships with their clients there shouldn’t be any reason to say no. Past clients’ opinions can be very valuable and will tell you what the company is like to work with. Working with a company that produces high quality work is important, but you also want a company that has exceptional service and will meet your needs and wants.

4. Contact Them

If you decide you like the company’s work and would be interested in working with them, then your next step is to contact them. Give them a call – you can learn a lot from having a simple conversation with someone. Straightaway you will be able to tell if they seem knowledgeable and what type of “vibe” they give off.

You want to make sure the company is flexible and that their website development services they offer will accommodate and meet your needs and wants. It’s also important to find out how much support they will provide before, during, and after the process. If you consider yourself “technologically challenged” you may have various questions. Therefore, it’s important the company will be there to answer them in a timely manner.

5. Determine Price

You’ve heard it before – you get what you pay for. This is especially true with website design and development.

Finding the best price is always a concern for businesses and there will always be someone else who will do it for cheaper. But, will they have the expertise and knowledge required to support your needs and create a high quality website that will help you succeed online? (Most likely not…)

The most important thing to remember is that your website is a valuable marketing tool and cutting costs now will end up costing you more in the future.


A great website is crucial to your marketing strategy nowadays and I hope you are ready to take that next step to create or improve your online presence. Developing the website is the hard part – luckily, all you need to do is follow these 5 simple steps and you will be led to a great company that will develop it for you!

That being said, we encourage you to take a look at our website (if you haven’t done so already!), check out our portfolio and reviews, and get in contact with us!

We would love to hear from you and help you create a great website that will help you succeed online!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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