Digital Marketing Insights

One of our latest web design projects has been for Saskatoon based RMD Engineering. They have, for the past 10 years, provided fully integrated, design, fabrication, installation, and maintenance services to Saskatchewan’s industrial and resource development sectors. Having completed projects for Cameco, Areva, and the Canadian Light Source (to name just a few!), RMD Engineering continue to pride themselves on helping their “customers reach their goals and meet their needs with creative, innovative and custom engineered solutions.”

But RMD Engineering had a problem. Hmm, “what was that” I hear you say? Their website was, to put it mildly, out of date. So, clearly something had to be done about that. With a mandate that included creating a “professional and modern” website – I’m pretty sure the phrase “cool and whizzy” was mentioned too, during these initial project discussions – we knew exactly what we had to do.

The RMD Engineering website project consisted of a complete overhaul of the design, site architecture and the structuring of content, as well as implementing an easy-to-use content management system. This was essential as a key requirement for RMD was the ability to manage the content by themselves – which they can now do using their very own custom built CMS.

Along with the design and the CMS, the new RMD Engineering website features 2 brand new modules built specifically for them. The first is a Projects module that allows RMD to add content – images and text – regarding recent and past projects for their clients. The second is a Careers module. Now, in my opinion and what I find charming about RMD Engineering is their “family-orientated” spirit. When you become an RMD Engineering employee, you become apart of the RMD family – something which is stressed in their website messaging.

With this in mind, the Careers module that we developed for them lets them showcase positions within their company in a user-friendly and interactive way. Unlike their previous “Careers page” – which was essentially just a page of content where you sent your resume to a generic email – the new Careers module lets potential employees apply online. By clicking the “Apply Now” button, users are faced with a web-form that they can fill out and attach their application. I think it’s pretty snazzy. However, what about you?

Let us know what you think about the new RMD Engineering website by leaving your comments in the comments section below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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