Digital Marketing Insights

How can you grab the top spot and be number one on Google? The fact is there is no guaranteed way to take that number one spot on the leading search engine. However, there are ways to enhance your web pages to give them a chance at reaching the top ranks. You may even take a few of those coveted number one spots.

Here are seven tips for enhancing your web pages and bumping them up in the ranks.

1. Do Keyword Research

Keywords help drive search engines. You want to do keyword research to find out the words and phrases searchers are using to find websites in your industry. When it comes to choosing keywords you ideally want them to have high volume and low competition, as they will be much more attainable and easier to rank for.

2. Create Truly Unique and Valuable Content

You want to become a trusted resource for your target audience, someone they know they can turn to for valuable information and advice. So how do you establish yourself as a trustworthy resource? By creating remarkable content. People visit, share and link to web pages that have remarkable content, which ultimately helps boost search engine rankings. If you don’t have a strategy in place for developing unique and valuable content, then now is the time to start creating one.

3. Use On-Page Optimization

You need to make sure your web pages are easy for people to read, but also easy for search engines to scan for particular information. To ensure your website is search engine friendly there are a few things you can do. Make sure your keywords are naturally used throughout your content and included in your title tag. Also, ensure your URL structure is clean and concise and each image on your site has an image alt tag description.

4. Engage in Link Building

Acquiring high quality links from authoritative websites is one of the best ways to help boost your rankings. Each link counts as a “vote” towards your site and increases your credibility with Google. Just remember that one high quality link will help to boost your rankings better than 100 low quality links.

5. Write Blog Posts

Having an active blog on your website is a great way to regularly produce fresh content on your site and keep the search engine bots coming back. A website that is not routinely updated tells Google that your site is not active and will most likely start to drop in rankings.

6. Expand Your Social Footprint

If you haven’t created a presence on social media yet then you better get started right now. Google is starting to use social media signals to help determine website rank. When you post your website content to social media channels and it gets shared numerous times, this signals to Google that you are creating great content people are interested in and care about.

7. Have Patience

Don’t expect to have improved rankings overnight. It takes time to build trust and authority with Google. You may find some pages start going up in ranks in a few weeks. Others could take several months. Give it time as the wait will be well worth the results.

Do you have any other tips for improving website rankings and getting to the number one spot on Google? Share them below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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