Digital Marketing Insights

Dear Instagram,

Instead of writing my letter to Santa this year, I thought I’d write to you instead. Why? Well, back in April the majority of the world was stunned to learn that you had sold yourself for a billion dollars. I on the other hand jumped to your defense and wanted to congratulate you. In my eyes you should have, by all rights, been applauded for creating such a simple concept and turning into gold. Who wouldn’t sell for a billion little gold Mark Zuckerberg embossed coins?

For die hard Instagramers that labelled you “sell-outs” (much the same as when an indie-band signs to a major label), they clearly weren’t happy with you. But they’re idiots. Would they refuse such an offer? With a carrot that BIG, probably not. Therefore I am glad you ignored the haters and took the big payout.

However, after yesterday’s announcement I am a little stunned and somewhat saddened to learn what you’re planning to do. Seriously? You sat around a room, came up with this plan, and went “Yes, that’s a great idea. Let’s do that.” Shocking. Absolutely shocking.

One of you (in fact more than one of you!), has seen what tends to happen to Facebook when they announce a privacy policy update or change. I mean you’re owned by them! Surely, you must have thought, Hmm, if it didn’t go down well with Facebook’s users, then it’ll probably not stick with our current audience either. Fools, the lot of you. I even bet Facebook’s privacy policy team are dying with laughter. Go on. Go find them; peek around their office door. They’re probably making fun of you.

So, where do we go from here? Well, within a few hours of the announcement yesterday, after the Twitter-verse had exploded and your users had begun calling for your head, you let us know that WE, the people, had been heard. Therefore, are you going to retract this privacy policy? Will you announce that it is going to be scraped in favor of something more along the lines of morality?

We are all aware that you need to follow-up with your comments of figuring out a way to “monetize Instagram.” But, your current proposed method isn’t the answer. Seriously, where’s your Christmas spirit? I recommend locking yourselves in a room over the Christmas break, hashing out a new way, and then proposing something a lot better for the New Year.

Yours Sincerely,

A disgruntled Instagramer.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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