Digital Marketing Insights

Web development is big business these days. Gone is the age when a business website was designed by a high school kid taking computer science classes at school. These days, if you don’t use professionals to help build your website, you are going to have a hard time competing with the other businesses in your niche. Therefore, it is essential to know what to look for in a web development company, as well as knowing what to expect once you find one.

Expect a Collaboration of Ideas

You know your business. You know the products and services that you provide, and the ins and outs of the industry. You are an expert in your field, but that doesn’t necessarily mean that you are an expert in designing your own website. Expect that a web development company will listen closely to your ideas and implement the design that you want–but don’t be afraid to use the designers expertise and creative abilities to get an even better website design than you had in mind.

Expect the Unexpected

Websites today have to compete with many other sites that offer the same products and services and are often located in the same city or town. That’s why you need a unique approach that will put you ahead of the competition.

Expect that your web development company will be able to brainstorm with you to give you some ideas on how to be unique and different from the other websites that are out there. This might be in the actual design of your website, or it could be in your approach to marketing, but it should be fresh and new and definitely not the same thing everyone else is already doing.

Expect Search Engine Optimization

In the formative years of the internet, you could just put up a website and the odds were good that people would be able to find it via the search engines. These days, with millions upon millions of competing websites, you need to have a keyword targeted, search engine optimized website, from the homepage to the deepest content.

You want to make sure that your web development company is an expert in search engine optimization, and knows how to target keywords, and more importantly, what keywords to target for your particular product or service. A website without search engine optimization has almost no chance of performing well enough and ranking high enough in the search engine results to bring in visitors.

Expect Professional Content

If your website comes with content included, then you should expect your web development company to provide top of the line content. Content should be keyword targeted, with the correct density, and should be written by a professional writer. Customers will think much better of your company if your website copy is well written, grammatically correct and provides them with the information they are seeking.

Expect a Game Plan

A website isn’t just something that you can create and then forget about. Websites need fresh content in order to compete with other sites in the search index. You also need to continually evaluate and reevaluate the keywords you are targeting, to make sure that you are as high in the rankings as you can get and that you are optimized for all of the keywords that people are using to look for your products and services.

Expect that your web development company will provide you with a long term strategy that will allow you to continually compete in your niche and improve your website design and rankings over time.

Is there anything else you would look for or expect from a web development company?  Share your comments below!

Additionally, if you are looking for a company to help develop your website we encourage you to take a look around our site, and it you see what you like get in contact with us! We would love to discuss your goals for your website!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

Get the latest digital insights in your inbox