Digital Marketing Insights

The future of the Internet seems to involve a growing consideration about mobile users. The growth of the smartphone, notebook and tablet market has been the key to an omnipresent Internet. It’s now common for restaurants and coffee shops to provide free Wi-Fi. The mobile Internet community is not just a subculture and is quickly becoming an essential part of the mainstream, which is a key reason you should improve your mobile website design.

Design Concerns

The main concerns for a mobile website design should revolve around simplicity and efficiency. The mobile site should be easy-to-use with readily understandable navigation. Information presented on a small screen should read more like a checklist than a novel. The overall design should be cross-platform and visually attractive without being slowed by huge graphics.

Practical Mobile Web Design

Ideally, a mobile website should be an extension of an existing website. The mobile site should simply be a more simplified visual version of your main site. The biggest hurdle with mobile web design is figuring out how certain techniques only work on certain devices. You need to keep in mind that not all mobile devices support CSS3, JavaScript or other forms of coding.

Some web owners like building an extra site devoted to mobile users, but it’s much more efficient to have one domain to promote where people are offered choices for desktop or mobile. Promoting more than one domain name begins to become cluttered marketing. Keeping the home page fast-loading for all users is part of the key to integrating desktop and mobile web design. Avoiding large graphics and other slow-loading elements communicates to mobile users that your site is mobile-friendly.

Cross-platform Considerations

Your mobile web design should be compatible with both iOS and Android, as well as other leading mobile Internet platforms. Avoid any type of web design that favors a certain platform over others. Many times simple HTML or XHTML are all that is necessary to craft cross-platform mobile-friendly web pages. Wireless Markup Language (WML) is a useful language for markets that use older smartphones, but it is otherwise a dead technology.

Outdated Web Design

While there are still many old mobile phones that can access the web, there is a lot of “zombie code” from early HTML that still exists online, but cannot be read by modern browsers. HTML5 and CSS3 form the foundation of modern web design. Table-based layouts, flashing banners, animation and popups have all become cumbersome elements that do not work well with mobile devices. The essence of mobile web design is minimalism with utility.

The best web designers for mobile devices are the ones who stay up to date with the latest web standards and know how to test mobile websites on the various platforms. An ideal mobile website should have the simple appearance and seamless functionality of a native app.

Mobile Expectations

The most compelling reason to focus on improving your mobile web design is that smartphone users are starting to expect more from mobile media. They want to be able to download files and adjust images instantly. The combination of fluid layouts and media queries helps resolve many of the issues that serve mobile users. Additionally, small screens also demand finger-friendly navigational tools.

Do you have a mobile version of your website? If so, then job well done! Give yourself a good ol’ pat on your back. If not, then you best get on that – soon. With the increasing amount of users preferring mobile over desktop, then you don’t want to get left behind do you?

As always, feel free to leave any questions or comments below!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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