Digital Marketing Insights

If I was LinkedIn and I saw a lowercase white “f” surrounded by blue looming right behind me then I’d be worried, very worried. I’d probably compare this worry to something along the lines of how other online job boards felt the moment a giant purple “m” started creeping up behind them and then how they felt when LinkedIn started its aggressive rise into social-networking functionality.

I suppose it was only a matter of time before Facebook decided on the idea of launching its own job board platform. Don’t forget Facebook is about 8 years old that is still a rapidly growing company and if they are to continue to dominate social media then they need to tread on as many territories as possible. It’s harsh yes, but if the opportunity is there, then why not take it?

At the moment there are at least three job-posting companies that we know of who are teaming up with Facebook’s potential job board platform: BranchOut, Jobvite and Work4Labs. What remains unclear is how jobs will be posted. Will they be displayed in your news feed or are Facebook planning on creating a standalone section of the website to post jobs? In either case until it’s launched we won’t know.

There are also no plans in place to monetize this service (yet!) or if Facebook plan on doing so in the future. However I’m sure Facebook is aware that the global job-posting market is, according to recent estimates, worth $4.3 billion. So if there’s an opportunity for Facebook to get a slice of that pie then surely they would, wouldn’t they? Have you checked their stock prices recently?

Unemployment Challenge

Facebook began their push for a job posting platform last October. Teaming up with the US Department of Labour and three employment-related agencies, they made an attempt to decrease the US 9.1 per cent unemployment rate using social media and launched the “Social Jobs” portal. This initiative made educational content and tools from the Department of Labour, National Association of Colleges and Employers, Direct Employers Association, and the National Association of State Workforce Agencies easily available.

Facebook aims to promote this portal in the 10 states with the highest unemployment rate and Puerto Rico, and already their partnership with these agencies has for the first time started a new era of formal job hunting content on Facebook. Remember when having a Facebook profile was a liability and how a potential employer would look at photos of you having a good time, not sitting at a desk reading books? The good news is that in today’s job market a host of companies, including those partnering with Facebook’s new job board, have promised to better match job seekers and recruiters using profile information from Facebook users.

Some larger companies and corporate recruiters including Boeing, Dell Inc., Microsoft Corp, and Walt Disney Co. already have Facebook career pages to recruit new employees. College students who are seeking to get a job within a particular company often chose to “Like” the company career page first and have expressed their preference for this type of engagement and recruitment, along with some recruiters, over LinkedIn.

Nothing official…yet

Although Facebook has yet to make an official statement regarding the launch of what could be their very own searchable job board, or if even any of this information or speculation is true, I’m quite positive LinkedIn, Monster, and the others (who aren’t teaming up with Facebook) will be keeping a very, very close eye on the matter. But what’s stopping Facebook from eliminating the competition altogether?

In a world where big companies buy-out small companies, and then really big companies buy-out big companies, perhaps Facebook should consider a way to acquire LinkedIn or Monster?

Would you use Facebook’s job board or do you prefer LinkedIn, Monster or your own local online job board?

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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