Digital Marketing Training

The Digital Marketing training is designed to help acquire the skill set needed to create online brand awareness and increase engagement with content. You will learn the concepts of:
  • Creating a Digital Strategy
  • Content marketing
  • Email Marketing
  • Social Media Marketing
  • Using Marketing Automation to Capture, Nurture and Convert Prospects
  • Understanding analytics and metrics to make strategic data-driven decisions

Following are the details that will be covered

Training Module


  • Overview of Digital Marketing
  • Learn the core principles of Digital Marketing
  • Understand how Digital Marketing can play a pivotal role in your overall marketing strategy
  • Core concepts of creating a Digital Marketing Strategy

Content Strategy

  • Create a Content Marketing Strategy
  • Content Research: Learning how to research, prepare and publish content that aligns with your target audience.
  • Review content research tools and Artificial Intelligence based apps that can help research articles and initiate the copywriting process

Email Marketing

  • Email Marketing fundamentals
  • Learn how to build and grow a targeted list
  • Create email marketing campaigns that convert

Social Media Marketing

  • Grow and engage your audience online using social media
  • Create a social media marketing strategy
  • Learn how to create a social media marketing campaign to promote your brand

Marketing Automation

  • Learn how to automate and scale your digital marketing
  • Track your audience online and understanding the analytics
  • Customer Journey mapping
  • Learn about Apps that can help with marketing automation


  • Measure the metrics that create the most impact in your organization
  • Track user behaviour
  • Set goals and Key Performance Indicators
  • Create data-driven decisions
Total Training time is 26hrs

Assessment Criteria

Assessment will be done through the following project exercises

  • Create a digital strategy and action plan to promote your brand using digital marketing
  • Research and create a list of content topics to leverage your brand
  • Create an email marketing campaign
  • Create a social media marketing campaign

Q&A sessions are held over the course of project completion to assist with addressing any questions

12hrs are allocated for Project preparation and completion.

Additional Details

  • Trainee must have their own equipment (laptop / desktop) and must have a reliable high-speed Internet connection<
  • A Certificate of Completion will be provided upon completing the training and project exercises
    • The training is conducting online in groups via virtual sessions.
    • Sessions are recorded so they are accessible during the course of the training allowing you to catch-up in case you miss a session.
  • Total time investment is 38hrs
  • Training Cost = $4,500 (plus applicable taxes)
  • The next training start date is Jan 22nd, to Feb 15th, 2024.

Please complete the form below to inquire about additional details.

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