A.I. Digital Marketing Training

The Digital Marketing training is designed to help acquire the skill set needed to create online brand awareness and increase engagement with content. You will learn the concepts of:
  • Creating a Digital Strategy
  • Content marketing
  • Email Marketing
  • Social Media Marketing
  • Using Marketing Automation to Capture, Nurture and Convert Prospects
  • Understanding analytics and metrics to make strategic data-driven decisions

Following are the details that will be covered

Training Module

Introduction

  • Overview of Digital Marketing (1 hr)
  • Learn the core principles of Digital Marketing (1hr)
  • Understand how Digital Marketing can play a pivotal role in your overall marketing strategy (1hr)
  • Core concepts of creating a Digital Marketing Strategy (1hr)

Content Strategy

  • Principles of creating a Content Marketing Strategy (1hr)
  • Content Research: Learning how to research, prepare and publish content that aligns with your target audience. (1hr)
  • Review content research tools and Artificial Intelligence based apps that can help research articles and initiate the copywriting process (2hrs)

Email Marketing

  • Email Marketing fundamentals (1hr)
  • Learn how to build and grow a targeted list (2hrs)
  • Create email marketing campaigns that convert (1hrs)

Social Media Marketing

  • How to grow and engage your audience online using social media (1hr)
  • Principles of creating a social media marketing strategy (2hrs)
  • Learn how to create a social media marketing campaign to promote your brand (1hr)

Marketing Automation

  • Learn how to automate and scale your digital marketing (1hr)
  • Understanding user behaviour and learn how to create a Customer Journey map (2hr)
  • Track your audience online and understanding the analytics (1hr)
  • Learn about Apps that can help with marketing automation (1hr)

Analytics

  • Measure the metrics that create the most impact in your organization (1hr)
  • Track user behaviour (0.5hr)
  • Set goals and Key Performance Indicators (0.5hr)
  • Create data-driven decisions (1hr)

Digital Marketing with Artificial Intelligence

  • Learn how to automate and scale digital marketing using A.I.
  • Learn how you can use A.I. apps such as
  • ChatGPT to do research
  • Jasper to create content
  • Canva and MidJourney to create images
  • Video apps such as HeyGen and Opus.Pro AI to create promotional video clips
  • Optimize.net to generate leads, and personalize messages at scale
  • Track analytics and make data driven decisions to help you create an effective strategy

8 hrs

Total Training time is 32hrs

Assessment Criteria

Assessment will be done through the following project exercises

  • Create a digital strategy and action plan to promote your brand using digital marketing
  • Research and create a list of content topics to leverage your brand
  • Create an email marketing campaign
  • Create a social media marketing campaign

Q&A sessions are held over the course of project completion to assist with addressing any questions

Additional Details

  • Trainee must have their own equipment (laptop / desktop) and must have a reliable high-speed Internet connection
  • A Certificate of Completion will be provided upon completing the training and project exercises
  • The training is conducted in-person and attendance is necessary 
  • Total time investment is 32hrs
  • Training Cost = $3,900 + $591 (for apps) (plus applicable taxes)
  • The next training start date is July 23rd to Aug 8th, 2024.

Please complete the form below to inquire about additional details.




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