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Case Study – Motif Marketing


Motif Marketing

Overview

Saskatoon-based promotional product and apparel company Motif Marketing helps their customers create and maintain value in their branding through tangible marketing products and services. This includes screen printing, embroidery, graphic design, on the widest assortment of trendy products.

The Challenges

Motif Marketing faced the same challenges many start-ups face.

Google searches coming up desolate and empty. Or maybe just a little online presence built on borrowed land (AKA social channels) to share offerings with the world.

They needed a kick-ass online presence to help kick-start their business. A big impact without spending a fortune. We were able to launch a strikingly designed and mobile-friendly site that’ll power them in selling their products and taking their business to the next level.

The Solution

Most importantly, we worked with Motif’s third party provider to seamlessly integrate the promotional products catalogue with the content management system. To spice things up, we added the custom functions that allow Motif to feature certain products of their choosing.

The mobile friendly design and simple request a quote form makes it easy for prospective customers to inquire about products and services.

To build community, we implemented a blog. This makes it really easy for the team at Motif to post news, updates, and new product announcements that can be shared on social channels to generate brand awareness and engagement. We also integrated their Twitter feed on the homepage.

The Results

Now Motif Marketing has a dynamic and user-friendly online presence to help them grow their business. It’s easy for them to add new services as their offerings increase. It’s also easy for them to make changes to the website through their custom content management system.

Most importantly, customers can browse all of the promotional possibilities and place quote requests with ease.

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