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Do you know what one of the most important elements of a website is? Images. Website images help to capture your visitors\u2019 attention and effectively communicate your company\u2019s brand and message. But I\u2019m not just talking about any type of images. To ensure your visitors are visually engaged you need custom photos<\/a> that are original and connect with your audience.<\/p>\n So if your website is covered in stock photos and you haven\u2019t invested in custom photos yet, then now is the time to do so! Below I’ve listed the top 4 reasons to help convince you to invest in custom photography for your website.<\/p>\n Let\u2019s be honest, stock photos are pretty cheesy. And I\u2019m sure that\u2019s the last thing you want your company labeled as, cheesy. You\u2019re in business because you have a product or service that is unique and of value to people. So how are these photos supposed to genuinely represent your business? The answer – they won\u2019t.<\/p>\n With custom photography you are guaranteed images that truly match your company and your message. There\u2019s nothing that represents your business better than photos of your actual company, employees and the culture that exists within. Simple as that.<\/p>\n Why is it that stock photography sites never seem to have the photo you are thinking of? How many times have you been looking through stock imagery and realize you are already on page 25 and still haven\u2019t found the image you are looking for.<\/p>\n By taking custom photos you are able to get the exact shot you have in mind. You can take your vision for your website and truly make it come to life. No more need to look through pages and pages of images only to settle for one that is \u2018good enough\u2019.<\/p>\n Have you ever visited a website and when you went to the \u201cContact Us\u201d or \u201cCustomer Service\u201d page there was a picture of a generic customer service agent? Now, when you saw the photo of this young person with their headset positioned perfectly on their head and flawlessly smiling against a white background, did you feel a connection? I\u2019m going to say, probably not. And guess what – your customers won\u2019t feel a connection either.<\/p>\n Using custom photos of real employees helps create a sense of trust and reliability with your audience, and can even help to build rapport without even meeting them. You\u2019re customers can tell if the person in the photo actually works at your company and they\u2019ll appreciate being able to relate and connect to real people.<\/p>\n It takes no more than 50 milliseconds (0.05 seconds) for a user to form an opinion about your website<\/a>, and if you want them to stick around it better be a good one! You need to wow your audience by showing them something original that they haven\u2019t ever encountered before. How are you supposed to do this with stock photos that have been used over and over again? You already know the answer – you can\u2019t.<\/p>\n With custom photography you\u2019re able to create a lasting first impression by showing potential customers something they\u2019ve never seen before. If you establish a unique identity and keep your audience visually engaged, you\u2019ll be sure to make a great impression that keeps your visitors coming back time and time again.<\/p>\n Custom images are a powerful element when it comes to your website. If you want your visitors to truly connect with your company then it’s time to ditch the stock photos and invest in custom photography. Trust me, you’ll be happy you did.<\/p>\n Do you agree with investing in custom photography for your website? Share your opinions below!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Do you know what one of the most important elements of a website is? Images. Website images help to capture your visitors\u2019 attention and effectively communicate your company\u2019s brand and message. But I\u2019m not just talking about any type of images. To ensure your visitors are visually engaged you need custom photos<\/a> that are original and connect with your audience.<\/p>\r\nSo if your website is covered in stock photos and you haven\u2019t invested in custom photos yet, then now is the time to do so! Below I've listed the top 4 reasons to help convince you to invest in custom photography for your website.\r\n1. Truly represent your company and brand<\/h3>\n
2. Get the exact shot you need<\/h3>\n
3. Create a real connection with customers<\/h3>\n
4. Make a lasting first impression<\/h3>\n
1. Truly represent your company and brand<\/h3>\r\nLet\u2019s be honest, stock photos are pretty cheesy. And I\u2019m sure that\u2019s the last thing you want your company labeled as, cheesy. You\u2019re in business because you have a product or service that is unique and of value to people. So how are these photos supposed to genuinely represent your business? The answer - they won\u2019t.\r\n\r\nWith custom photography you are guaranteed images that truly match your company and your message. There\u2019s nothing that represents your business better than photos of your actual company, employees and the culture that exists within. Simple as that.\r\n
2. Get the exact shot you need<\/h3>\r\nWhy is it that stock photography sites never seem to have the photo you are thinking of? How many times have you been looking through stock imagery and realize you are already on page 25 and still haven\u2019t found the image you are looking for.\r\n\r\nBy taking custom photos you are able to get the exact shot you have in mind. You can take your vision for your website and truly make it come to life. No more need to look through pages and pages of images only to settle for one that is \u2018good enough\u2019.\r\n
3. Create a real connection with customers<\/h3>\r\nHave you ever visited a website and when you went to the \u201cContact Us\u201d or \u201cCustomer Service\u201d page there was a picture of a generic customer service agent? Now, when you saw the photo of this young person with their headset positioned perfectly on their head and flawlessly smiling against a white background, did you feel a connection? I\u2019m going to say, probably not. And guess what - your customers won\u2019t feel a connection either.\r\n\r\nUsing custom photos of real employees helps create a sense of trust and reliability with your audience, and can even help to build rapport without even meeting them. You\u2019re customers can tell if the person in the photo actually works at your company and they\u2019ll appreciate being able to relate and connect to real people.\r\n
4. Make a lasting first impression<\/h3>\r\nIt takes no more than 50 milliseconds (0.05 seconds) for a user to form an opinion about your website<\/a>, and if you want them to stick around it better be a good one! You need to wow your audience by showing them something original that they haven\u2019t ever encountered before. How are you supposed to do this with stock photos that have been used over and over again? You already know the answer - you can\u2019t.\r\n\r\nWith custom photography you\u2019re able to create a lasting first impression by showing potential customers something they\u2019ve never seen before. If you establish a unique identity and keep your audience visually engaged, you\u2019ll be sure to make a great impression that keeps your visitors coming back time and time again.\r\n\r\nCustom images are a powerful element when it comes to your website. If you want your visitors to truly connect with your company then it's time to ditch the stock photos and invest in custom photography. Trust me, you'll be happy you did.\r\n\r\nDo you agree with investing in custom photography for your website? Share your opinions below!","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_wp_stack_schedule":false,"footnotes":""},"categories":[15],"tags":[93],"acf":[],"_links":{"self":[{"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/posts\/4461"}],"collection":[{"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/comments?post=4461"}],"version-history":[{"count":3,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/posts\/4461\/revisions"}],"predecessor-version":[{"id":13766,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/posts\/4461\/revisions\/13766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/media\/12535"}],"wp:attachment":[{"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/media?parent=4461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/categories?post=4461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2web.ca\/wp-json\/wp\/v2\/tags?post=4461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}