Women Entrepreneurs of Saskatchewan Inc. (W.E.) is a non-profit membership organization that has been working with women for over 20 years, helping them achieve their entrepreneurial goals. Long time customer, W.E. has also been working with 2 Web Design since 2011. Design trends have changed since their original site launch, and so too has the organizations needs, so once again they chose 2 Web Design to revamp and beef up their existing website. The goal of the redesign was to present W.E. more professionally, to make their information and resources easier to find, and to improve engagement with existing and potential members.
The main goal of the website redesign was to highlight these three key areas of W.E.: Planning & Advising, Business Lending, and Training & Webinars.
Website Audit
We reviewed current user behaviour on their site, analyzing to see which pages were being frequently browsed. The audit revealed the sections currently being utilized -the juicy, engaging bits- which were already attracting visitors, so we gave them prominence within the redesign, and we cleaned up the sections not receiving many viewers. We focused on their already successful pages, such as their blog, along with planning & advising, business lending, and training & webinars were their most visited pages. Their new pages are designed to lead users from one page to another, through relevant articles and content.
Information Architecture Review
Over time, like our homes and our desks, websites too can accumulate clutter. After our audit of W.E.’s website, we helped eliminate sections diluting W.E.’s focus by updating their site information architecture and utilizing a double navigation bar. We designed simplified pages that provide information in a user friendly, scannable way. We also implemented more visuals, more space dedicated to eye catching imagery such as the sliding banner, with featured links, that provides users the opportunity to find what they are looking for immediately upon entering site.
Improve User Engagement
The W.E. redesigned website is rich with information and resources, different varieties of media and content, to improve their engagement with existing and potential members. As well, to further the impact of their fresh content, we helped with some basic lead generation forms such as: integration of their newsletter sign up form, a contact us form, as well as the option to apply online for membership or to access business services through W.E. once you are a member.
To find out more about W.E.’s website or to, perhaps, begin your journey with W.E., please check out their site here! And don’t forget to come visit us tomorrow and/or Friday at the 20th Annual 2015 Women Entrepreneurs Business Conference at TCU Place!!
