[Ep 15] New Year, New Format! ? Thanks for taking less than 2 minutes of your time to get caught up on all the latest social media and digital marketing news that matters to you! Published every Tuesday at 2:22.
Google Improves Mobile Search Experience
Jan. 10, 2017 – So you still didn’t remove those pesky pop-ups from your mobile site? Well…You might still have time. I mean, if you do it, like, right now.
The Google Webmaster Central Blog reminds us that “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content.”
Instagram Releases Shopper Trends
Jan. 8, 2017 – Selling tech and/or electronic products?
According to Instagram internal data, “…nearly half of the electronics shoppers who also use Instagram purchased their electronics online. Of those, more than a quarter did so on their smartphones.”
There is no time like the present to begin tapping into this engaged group of techies, who are very active on the platform with original tech-related content.
Facebook Shares 360 Video Advice and Inspo
Jan. 5, 2017 – Ever wonder how to create a high-quality 360 video? Me too.
Here, Facebook shares 6 tips to shooting videos with interesting perspectives including:
- Think of the Camera as a Person
- Find a Unique Angle
- Shoot Between One and Six Meters Away
Wendy’s Lessons in Social Media Engagement
Jan. 4, 2016 – Haters gonna hate. Let’s hope you can handle them as great as Wendy’s!
Check out some of Wendy’s responses to troublesome fans.
Until next Tuesday…
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