Digital Marketing Insights

Well, if you are still struggling with choosing the right design, then you have come to the right place.

The first task is to identify your objective.

Why you need the website?

If you know the objective of your website then you will definitely be in a better position to choose the right kind of website design.

For instance, you may want your website to help you get more leads, or maybe you just want it to encourage visitors to make a purchase? Perhaps you only want to provide your audience with new and informative content to become a thought leader in a particular field.

Once your objective is set, you need to know about what different kinds of websites are available out there. This is where I am going to help you! I have put together a list of the most popular ones for you to choose from.

eCommerce Website

One of the most commonly seen websites today are of course eCommerce websites, where merchants can easily advertise their goods or services and sell them online. This type of websites are generally used when you have a good supply of products to sell to consumers or are manufacturing certain goods or items yourself.

eCommerce websites make it easy for customers to view entire descriptions, prices, and quality of the products before they make a decision to buy it. So if you have a good inventory and supply of physical goods that you wish to sell online, then an eCommerce website design is the one you must choose.

For example, Amazon and eBay are some of the biggest names in eCommerce whose website design makes it easy for consumers to select the product they wish to purchase, pay for it online, and get it delivered right to their doorstep.

Blog Website

If you wish to have a site where you can publish a lot of useful information on any particular topic, to share this information with internet users, then go for a Blog website design. These websites are designed solely to be a platform where the website owners can post informative articles surrounding a topic and invite comments or opinions from their audiences.

The main purpose of this site is to be a source of valuable information that is accurate and relevant to its respective target audience. The website owner could even invite guest writers to post their blogs related to the topic being discussed and publish them on the website.

Interactive Website

Planning on using a website that will help you keep your visitors engaged? Well, then you should probably think about using a more interactive website design. These type of website designs are more attractive and entertaining as they contain interactive videos, content, and even games.

Here are some great examples of interactive website designs:

Carlsberg created an awesome new website design that helps visitors view their brewery and other historical art museums by using drones.

For all you action movie fans who loved the latest release “The Hitman’s Bodyguard”, you will definitely love this interactive site.

Educational Websites

Educational websites are more suited for colleges and universities who want to share the various courses they offer and want to invite student applications. On these type of websites, you will find separate sections where the curriculum offered by the university will be displayed along extracurricular activities and some even put up information of their staff members.

Students visiting these type of sites have access to a host of information which will help them in making a decision on whether to apply to the college. Some educational websites even make it easier for students to enroll by creating a certain section on the site where they can submit an online application form.

eLearning based websites can also help non-profits, coaches, and consultants turn their knowledge into content products to be sold and shared online. These sites can also be combined with “membership websites” to create a powerful online presence. More on membership sites in a moment!

Product Catalogue Website

You could even showcase the entire range of products that you are offering online via a Product Catalogue type of website design. With this type of design, you can advertise your products and even promote your inventory of products offered by your company.

Most businesses that choose this particular design want to display their products on an online platform, where potential customers can have a good look at what is being offered and then contact the company if they are interested in making a purchase.

For a good example of what we are talking about, have a look at this “Build Your Own” VW car concept from the Volkswagen website.

Membership Website

The main use of a Membership style website is when you are providing a service that requires customers to buy a subscription pack. Such type of websites also makes it easier for you to keep a record of all your members/customers with ease.

A Membership website design will have a user login page where members can use their ID name and password to log into the website and access their account. Some websites also offer members a chance to interact with other members on the portal and share information.

Take the example of the immensely popular meditation platform ‘Headspace’. Once a member subscribes, they will get access to tons of guided meditation/mindfulness practices and even interact with their growing community of Headspacers who share stories and benefits of mediation.

So what kind of website do you need?

One thing we need to mention, before we conclude, is that no matter what website design you decide to go with, you have to ensure that is responsive and mobile friendly. Many individuals use their smartphones for web browsing nowadays, so ensure your site is viewable on these devices in order to maximize your online presence.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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