Digital Marketing Insights

A poor website design or user experience is enough to scare off users. But not to worry as we have suggestions on what you can fix and improve to make sure your audience stays a while longer.

1. Inaccessible on Mobile

According to research by Statista, the number of mobile phone users worldwide could possibly hit five billion by 2019 (Source: Statista). Not making your site mobile-friendly, could be horrifying for users who depend on their mobiles for internet browsing.

Your business website needs to constantly keep up with increasing mobile trends. It is important to switch your current website design to a more mobile-friendly version which will allow your site to be accessible to mobile users as well.

2. Poor Choice of Color-Themes

Getting your color-theme right is an essential part of website design. Using too many flashy colors or mixing various types of bright colors together will not only make your website look thoroughly unprofessional but suspicious as well.

Poor color-theme choices will annoy your website users and could give them an unpleasant experience while using your website. You should instead take the assistance of your web design agency to decide on a maximum of two or three colors that would be perfect for your company or brand.

3. Cluttered or Disorganized Design

When a website appears to be very cluttered with information or the content on the site seems disorganized in any way, then users will immediately question its authenticity. Websites with no proper design usually have their content scattered all over the site.

These type of sites tend to frustrate users so much that they won’t even think about clicking on their URL ever again. While it is important for you to include as much content as possible on your site, you also need to ensure that it is displayed in a neat and orderly fashion.

4. Too Many Redirects or Pop-ups

A site that has too many redirects or pop-ups creates a bad impression on users. When a user sees a lot of dialog boxes popping up after clicking on a certain link on your site, they will immediately feel that the site might suspicious or compromised.

Simultaneously, if users find that they are getting redirected to other website pages after clicking a link on your site, then they might stop coming to visit your site entirely. Not only will you lose potential customers, but this issue could also affect the reputation of your business.

5. Missing Contact Details

When a visitor is interested in the products or services you are offering, they might want to contact your company to get more information about price, delivery time, and other details. However, if they find that your site does not have any contact details or address information, then they might doubt your existence entirely.

In fact, including contact details on your website are so important that without it you could lose 44% of your visitors (source: Komarketing ). You’re potentially scaring away a huge portion of your total website visitors just by failing to post your contact information on your site.

Does it feel that your site scares people away?

Ensure that your website design is always up-to-date and responsive so that it does not look spammy in any way. To identify and fix any design issues of your website that could be driving away your prospects, be sure to contact your local web design agency for support.

In case you have come across any other website design flaws that might affect user experience, then be sure to let us know about them in our comments box provided below.

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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