Digital Marketing Insights

Blog Marketing

Quick Facts

  • Companies that blog have 55% more website visitors
  • B2C companies that blog get 88% more leads/month than those that don’t
  • B2B companies that blog get 67% more leads/month than those that don’t

Why Blog?

  • educating your audience
  • source of business news
  • enhancing SEO
  • reputation management
  • adds interactivity and personality
  • encourages dialog with prospects/customers
  • builds loyalty and repeat visitors to your website
  • increases awareness of your brand

Key Elements

RSS feeds

  • RSS integration is a must for every blog
  • RSS aggregator that allows you to read multiple blogs at once
  • RSS allows syndication where you can allow a feed of the blog in to another page

Feed Manager

  • Feed manager greatly reduces the server load
  • Allows you to brand your feed with your logo
  • Makes moving a blog to another platform easy
  • feedburner
  • feedblitz

Commenting Ability

  • Make it easy to comment
  • Respond to comments and engage with your audience
  • Moderate them on a regular basis

Categorize Effectively

  • Recommended if you have many articles
  • Contact Info
  • Include your contact information prominently
  • Links to your website
  • Have recent posts
  • Include ARCHIVES
  • Have Search feature

Trackbacks, Ping, Pingback

  • Build relationships by entering URLs that are relevant
  • Turn on your radar

Incorporate Google Analytics

Implement Social Media Links

  • There are modules available that allow you to share your articles on social media platforms

Blogging Platforms

  • WordPress
  • Typepad
  • Blogger
  • Tumblr
  • Hosted Blog
  • Posterous

What to Write?

  • Blogs are all about your target market
  • What is your UVP?
  • How do you solve problems?
  • Speak to your audience
  • Write about trends in your industry
  • Use Google reader to gather relevant content
  • Utilize guest blogging

How to Be Effective?

  • Generate compelling titles
  • Keep search engines in mind
  • Add dynamic content (video, links, infographics)
  • Fresh content rules
  • Be a little controversial
  • Include Call to Actions in sidebar
Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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