Quick Facts

• Companies that blog have 55% more website visitors
• B2C companies that blog get 88% more leads/month than those that don’t
• B2B companies that blog get 67% more leads/month than those that don’t

Why Blog?

• educating your audience
• source of business news
• enhancing SEO
• reputation management
• adds interactivity and personality
• encourages dialog with prospects/customers
• builds loyalty and repeat visitors to your website
• increases awareness of your brand

• RSS integration is a must for every blog
• RSS aggregator that allows you to read multiple blogs at once
• RSS allows syndication where you can allow a feed of the blog in to another page

Feed Manager

• Feed manager greatly reduces the server load
• Allows you to brand your feed with your logo
• Makes moving a blog to another platform easy
• feedburner
• feedblitz

Commenting Ability

• Make it easy to comment
• Respond to comments and engage with your audience
• Moderate them on a regular basis

Categorize Effectively

• Recommended if you have many articles
• Contact Info
• Include your contact information prominently
• Links to your website
• Have recent posts
• Include ARCHIVES
• Have Search feature

Trackbacks, Ping, Pingback

• Build relationships by entering URLs that are relevant
• Turn on your radar

Implement Social Media Links

• There are modules available that allow you to share your articles on social media platforms

Blogging Platforms

• WordPress
• Typepad
• Blogger
• Tumblr
• Hosted Blog
• Posterous

What to Write?

• Blogs are all about your target market
• What is your UVP?
• How do you solve problems?
• Speak to your audience
• Write about trends in your industry
• Use Google reader to gather relevant content
• Utilize guest blogging

How to Be Effective?

• Generate compelling titles
• Keep search engines in mind
• Add dynamic content (video, links, infographics)
• Fresh content rules
• Be a little controversial
• Include Call to Actions in sidebar